Tono de Marca

Knowledgeable & Passionate, Supportive & Community-Oriented, Accessible & Welcoming, Authentic & Reputable, Resilient & Innovative

Valores de Marca

• •Celebration of Local Heritage & Artistry
• •Support for Artists
• •Quality & Authenticity
• •Customer Focus & Service Excellence
• •Community Engagement & Collaboration
• •Accessibility of Art
• •Sustainability

Mejores Prácticas

• •Emphasize Storytelling: Every piece of art and every artist has a story. Weave these narratives into product descriptions, social media posts, and blog content to highlight heritage, inspiration, and local connections.
• •Maintain a Passionate & Knowledgeable Voice: Ensure all communications reflect a genuine enthusiasm for the art and a deep understanding of the artists and their context, particularly the local Stoke-on-Trent and Northern art scene.
• •Be Actively Supportive & Inclusive: Use language that is welcoming and encouraging to all, from experienced collectors to new art enthusiasts. Actively promote and celebrate the artists featured by the gallery.
• •Prioritize Authenticity & Transparency: Communicate openly about the artworks, their origins, and the gallery's values. Continue to encourage and showcase genuine customer feedback.
• •Foster Community Connection: Regularly share news about local art events, collaborations, and how Barewall is contributing to the cultural life of The Potteries. Engage with followers and respond to comments in a friendly and helpful manner.

Percepción Social

Highly Regarded Locally, Trusted & Reliable, Knowledgeable & Authoritative, Community Champion, Welcoming to All

Ejemplos de Copy

• •Headline: Discover the Soul of the Potteries. Body: At Barewall, we bring you authentic art that tells the story of our unique region. Explore original works and prints from talented local artists, curated with passion and a deep love for our heritage. Find a piece that speaks to you.
• •Headline: More Than Just a Gallery. It's a Community. Body: Barewall is proud to champion the artists of Staffordshire and the North. From emerging talents to celebrated names, we provide a space for creativity to flourish. Join us for our next exhibition and connect with the vibrant local art scene.
• •Headline: Art for Every Wall, Every Story. Body: Whether you're a seasoned collector or searching for your first piece, Barewall offers a welcoming journey into the world of art. Our friendly team is here to share their knowledge and help you find art that truly resonates. Exceptional service, exceptional art.
• •Headline: Own a Piece of History. Invest in Local Talent. Body: Barewall carefully selects each piece, ensuring quality and authenticity. Specializing in art from The Potteries, we connect you with works that are not only beautiful but also hold cultural significance. Support our artists and enrich your space.
• •Headline: From Burslem to Your Home: Art Delivered with Care. Body: Experience the passion of Barewall, wherever you are. Our commitment to excellent service extends from our gallery floor to your doorstep, with secure online purchasing and thoughtful delivery. Bringing the heart of Northern art to you.