Tono de Marca

Empowering & Motivational, Community-Oriented & Inclusive, Authentic & Relatable, Energetic & Passionate, Playful & Edgy

Valores de Marca

• •Strength
• •Empowerment
• •Community
• •Authenticity
• •Passion for Fitness
• •Quality

Mejores Prácticas

• •Frame messages to uplift and inspire. Use strong verbs and positive affirmations. Avoid language that could be perceived as exclusive or judgmental.
• •Incorporate fitness-related slang and terminology naturally where appropriate, showing an authentic understanding of your audience's world (e.g., "PR," "gains," "rep").
• •Use inclusive language ("we," "us," "our community"). Ask questions to encourage engagement and make followers feel heard and valued. Actively feature and celebrate customer stories and achievements.
• •Share behind-the-scenes glimpses (if appropriate), stories of overcoming challenges, and content that reflects the real, everyday fitness journey, not just the highlights.
• •Let the genuine enthusiasm for fitness and the brand's mission shine through in the copy. Use exclamation points judiciously for emphasis and convey a vibrant, active spirit. Ensure visuals and text work together to project this energy.

Percepción Social

Positive & Supportive, Community-Focused, Relatable & Inspiring, Good Quality Apparel

Ejemplos de Copy

• •Unleash your inner beast. Our new 'Beast Mode Babe' tank isn't just apparel, it's a statement. Designed for your toughest workouts and your most confident moments. Lift heavy, live boldly. #BarbellsAndPonytails #StrengthInStyle
• •Tag a woman who inspires you to hit the gym even on days you don't feel like it! Let's celebrate the amazing women in our #BarbellsAndPonytails community who lift each other up, literally and figuratively! #WomenSupportingWomen #FitFam
• •Stronger Every Day (And a Sale to Celebrate!) 💪
• •More Than Just a Brand. We're a Movement. Join the Sisterhood of Strength. #BarbellsAndPonytails
• •Squat-proof, sweat-wicking, and seriously empowering. These leggings are built to keep up with your ambition, from deadlifts to dog walks. Feel the power, embrace the comfort.