Tono de Marca

Sophisticated, serene, and artisanal. Evocative, sensory, minimalist, confident, authentic, and story-driven.

Valores de Marca

• •Craftsmanship & Authenticity
• •Modern Design
• •Quality & Comfort
• •Curation & Exclusivity

Mejores Prácticas

• •Lead with "Why," Not Just "What": Instead of just saying "we sell rugs," tell the story of *why* they matter. Focus on the ancestral craft, the quality of the wool, and the feeling they create in a home.
• •Use a Sensory Vocabulary: Incorporate words that evoke touch, sight, and emotion. Terms like *plush, soft, warm, serene, textured, tranquil, cozy,* and *radiant* align perfectly with the brand's values.
• •Emphasize the Duality of Modern & Traditional: Consistently highlight the unique position of the brand: modern designs brought to life by traditional methods. Use phrases like "Contemporary heirlooms," "Ancient craft for the modern home," or "Where heritage meets minimalism."
• •Maintain a Refined & Calm Tone: Avoid exclamation points, slang, and high-pressure sales tactics. The copy should feel as calm, confident, and curated as the rugs themselves. Let the quality of the product create the urgency.
• •Align Copy with Visuals: Every piece of text, from a product title to a social media caption, should complement the visual identity. If the image is serene and minimalist, the copy should be as well. This creates a powerful, immersive brand experience across all touchpoints.

Percepción Social

A premium, aspirational brand for those with a keen eye for interior design. Perceived as high-end, designer-friendly, trustworthy, service-oriented, and an aesthetic authority in modern, artisanal home decor.

Ejemplos de Copy

• •Where tradition meets tranquility. The FESSIA rug, handcrafted by artisans in the Atlas Mountains, brings generations of skill to the modern floor. Each line tells a story. Each knot is a testament to the art of wool. Discover the soul of your space. #BarbaryWool #HandcraftedRugs #BerberRug #ModernHome
• •More than a rug, it's a foundation. The ADAMAS combines a bold, geometric pattern with the unparalleled softness of pure wool. Hand-knotted with ancestral expertise, its plush pile offers a warm, textured anchor for any room. A timeless piece designed for contemporary living.
• •Subject: The Art of Comfort: Introducing Our Newest Collection. Body Snippet: This season, we went back to our roots. Explore a collection inspired by the raw textures of the Moroccan landscape, designed to bring warmth and sophisticated calm into your home...
• •Headline: Your Floor is a Blank Canvas. Primary Text: Don't just furnish your home. Curate it. Barbary Wool offers exclusive, handcrafted Berber rugs that blend modern design with timeless craftsmanship. Soft, durable, and truly unique. Transform your home with a piece of art. Shop our in-stock collection.
• •Create a sanctuary of style and comfort. Our authentic Berber rugs are handwoven from the finest wool, offering a soft, plush texture underfoot. Perfect for adding a touch of artisanal warmth to minimalist, modern, and eclectic interiors. [Pin links to a blog post on "How to Style a Berber Rug"]