Tono de Marca

Reliable and Practical, complemented by Friendly and Engaging on social media.

Valores de Marca

• •Effectiveness and Performance
• •Safety
• •Heritage and Trust
• •Local Pride
• •Value

Mejores Prácticas

• •Lead with the Core Benefit: Always tie the message back to 'clear vision' and 'safety.' Whether the content is humorous or technical, this core promise must be evident.
• •Balance Heritage with Modernity: Leverage the brand's long history to build trust, but use a modern, engaging tone on social platforms to stay relevant and connect with new customers.
• •Show, Don't Just Tell: Use high-quality visuals—especially 'before and after' and satisfying cleaning videos—to demonstrate the product's effectiveness, reinforcing the copy's claims.
• •Amplify Kiwi Pride: Consistently mention that the products are made for and tested in New Zealand's unique conditions. This resonates with the local market and strengthens brand identity.
• •Engage with the Community: Actively monitor and respond to comments and reviews (both positive and negative) across all platforms. Addressing issues like the 'jelly' complaint transparently can help maintain trust and show the brand is listening.

Percepción Social

Bar's Bugs is perceived as a dependable, legacy brand that delivers on its promises. It's seen as a staple for car maintenance in New Zealand, trusted for its performance, affordability, and considered a high-quality, effective solution.

Ejemplos de Copy

• •Summer road trips are for sights, not splats. Get instant clear vision with Bar's Bugs.
• •The only thing that should be breathtaking is the view. Keep your windscreen crystal clear, no matter the journey. #BarsBugs #ClearVision #NZMade
• •Don't let road grime ruin your ride. #CarCleaning #Satisfying #CarHacks #BarsBugs
• •From the family car to the front lines. Trusted by St John Ambulance fleets to keep their vision clear when it matters most. Bar's Bugs: The choice for a safer drive.
• •Stock up and save! Our 500mL concentrate makes over 20 litres of premium windscreen wash. Better value, better vision.