Tono de Marca

aspirational and exclusive, yet accessible

Valores de Marca

• •Accessibility
• •Value
• •Style Curation

Mejores Prácticas

• •Address the Trust Deficit: Copywriting must shift from purely promotional messages to building credibility, including a detailed 'Our Mission' page, explaining the business model, and featuring verifiable customer testimonials.
• •Align Brand Name with Product: Connect the 'Banlieue91' narrative of street-level authenticity to the luxury products, framing the brand as a curator that brings high fashion to the streets.
• •Maintain a Consistent Tone: Apply a confident, stylish, and professional voice consistently across all platforms, avoiding overly casual slang while remaining bold and direct.
• •Focus on Transparency: Be explicitly clear about what the customer is purchasing in all descriptive texts. If items are replicas, this must be stated clearly to avoid misleading customers.
• •Elevate Language Beyond Discounts: Focus primary messaging on the aspiration, style, and status of the products, leading with the story of the fashion piece and its cultural relevance, with discounts as a closing argument.

Percepción Social

overwhelmingly negative and skeptical, largely viewed as a probable scam or seller of counterfeit goods

Ejemplos de Copy

• •From the runways of Paris to the streets of your city. Banlieue91 bridges the gap between luxury and real life. Tap to explore the collection and define your own style.
• •The Icons. The Classics. The Grails. Your curated destination for the world's most coveted fashion is here. Discover Banlieue91.
• •25% Off Is Ending. Don't Just Watch The Trends, Wear Them.
• •More than an accessory—it's a statement. Crafted with iconic precision, this piece represents the pinnacle of luxury design. A timeless investment for the modern professional. Authenticity and quality, delivered.
• •Your style is your signature. Make it unforgettable with pieces from Gucci, Prada, and Dior. With free worldwide shipping on all orders, luxury has never been closer. Shop the look.