Tono de Marca

Nostalgic, Playful, and Empowering

Valores de Marca

• •Simplicity and Functionality
• •Nostalgia and Modern Style
• •Quality and Hair Health
• •Inclusivity and Community
• •Customer-Centric Service

Mejores Prácticas

• •Consistently use keywords and themes related to the '80s and '90s. Phrases like "throwback," "retro," "iconic comeback," and "glow-up" will reinforce the brand's core identity.
• •Always highlight how easy and quick the product is to use. Use action-oriented and straightforward words like "slide," "clip," "go," "effortless," and "instant."
• •Regularly mention the "damage-free" and "stress-free" benefits of the clips compared to elastics. This appeals to a health-conscious consumer base and adds a layer of functional value.
• •Write captions and copy that are positive, empowering, and inclusive. Ask questions to engage the community and feature user-generated content to show that the clips are for everyone, regardless of hair type, age, or style.
• •Ensure the fun, vibrant, and playful tone of the copy is matched by the visuals. Use colorful, high-energy photos and videos that reflect the brand's retro-modern aesthetic. The look and feel should be cohesive across all platforms.

Percepción Social

The public perceives Banana Clips as part of a major fashion comeback, driven heavily by social media platforms like TikTok and Instagram. The clips are seen as a stylish, practical, and versatile accessory. They are particularly appreciated by individuals with curly and thick hair for their ability to hold hair securely and create voluminous styles. The brand is associated with being trendy, fun, and a "damage-free" way to achieve effortless updos. The overall sentiment is positive, with customers valuing the blend of retro charm and modern functionality.

Ejemplos de Copy

• •Your hair, your rules. ✨ From '80s icon to your 2025 style staple. The original banana clip is back to make your good hair days effortless. Which color is calling your name? #BananaClips #80sFashion #HairFreedom #EffortlessStyle
• •The Ultimate '80s Glow-Up. Effortless hold, zero damage, and endless style. Rediscover the clip that started it all.
• •Psst... Your new favorite hairstyle is inside.
• •Meet the Marley. Your go-to for that chic, cascading ponytail without the stress. Made from premium cellulose acetate, this clip gives you a secure, all-day hold while being gentle on your strands. It’s not just a clip; it’s a five-minute-makeover.
• •Tired of hair ties that break your hair and your spirit? The banana clip is the drama-free relationship your hair has been waiting for. #HairCare #RetroVibes #BananaClip