Tono de Marca

Relatable, Empowering, and Friendly

Valores de Marca

• •Functionality & Practicality
• •Style & Affordability
• •Ethical Choices
• •Community
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always circle back to the founder's story. Whether in an ad or a caption, reminding the audience that the brand was born from a genuine need reinforces authenticity and relatability.
• •Speak "Mom to Mom": Use language that resonates with the target audience. Acknowledge the beautiful chaos of motherhood. Use "we" and "you" to create a conversational, one-on-one feel, as if sharing a tip with a friend.
• •Balance Style and Function: Every piece of copy should reflect the product's dual promise. It’s not just a stylish bag; it’s a stylish bag that holds diapers and laptops. It’s not just a functional bag; it’s a functional bag that elevates your outfit.
• •Amplify Community Voices: Continuously feature user-generated content, reviews, and testimonials. When writing captions for this content, thank the customer by name and highlight how they are using the bag. This validates new customers' purchase decisions and strengthens the community bond.
• •Maintain a Consistent Visual and Verbal Language: The clean, bright, and friendly aesthetic of the photos should be matched by the copy. The language should be clear, positive, and encouraging, avoiding overly technical jargon or exclusive high-fashion terminology.

Percepción Social

The public and customers perceive Bailey Co. as a trustworthy and aspirational, yet accessible, "mom-centric" brand. It is seen as a go-to for a stylish alternative to traditional diaper bags. Customers who buy the product become strong advocates, frequently sharing their positive experiences and recommending the bags to others. The brand is perceived as being "by a mom, for moms," which lends it significant credibility and loyalty within its niche.

Ejemplos de Copy

• •Your life just changed, why shouldn't your bag? The Bailey Bag was designed by a mom of two who gets it. Fits everything you need, looks like everything you want. Finally, a bag that keeps up with you. #BaileyCo #MomLifeStyled
• •Meet the only bag you'll need. Crafted from premium vegan leather, our signature Bailey Bag combines minimalist style with maximum functionality. With a deceptively spacious interior and thoughtfully placed pockets, it’s designed to carry you through daycare drop-offs, boardroom meetings, and everything in between. Effortless style is no longer an afterthought.
• •Tired of carrying two bags? We've got you.
• •Spilled snacks? Last-minute essentials? We've designed our bags for real life. What's the most surprising thing you've had to carry in your Bailey Bag? Share with us below! 👇 #RealMotherhood #BaileyBags
• •Still thinking about it? The Bailey Bag is more than just an accessory; it's your daily partner in crime. Designed in Canada and made with durable vegan leather, it's ready for whatever your day holds. Join the thousands of women who made the switch to stylish functionality.