Tono de Marca

Aspirational, Sincere, and Elegant

Valores de Marca

• •Quality Craftsmanship
• •Timeless Design
• •Durability and Functionality
• •Sustainability

Mejores Prácticas

• •Create a Brand Voice Chart: Develop a simple internal guide that defines the brand's tone. List "We are..." (e.g., Elegant, Sincere, Passionate) and "We are not..." (e.g., Casual, Loud, Trendy) to keep all communications aligned.
• •Prioritize "You" and "Your": Frame copy around the customer's experience and benefit. Instead of "Our bag has a pocket," use "Your essentials are always organized with an interior pocket." This makes the message more personal and value-oriented.
• •Tell a Consistent Story: Continuously weave the core values craftsmanship, timelessness, and quality into all copy, from social media captions to product descriptions. Repetition reinforces brand identity.
• •Focus on Adjectives: Use a consistent set of adjectives that reflect the brand's tone. Words like "elegant," "timeless," "meticulous," "durable," and "sophisticated" should appear regularly to build a strong verbal identity.
• •Review and Refine: Regularly audit all customer-facing text, including automated emails and social media replies, to ensure it aligns with the established tone. Consistency builds trust and brand recognition.

Percepción Social

The brand's social perception is currently shaped exclusively by its own curated, professional content. It projects an image of a high-quality, boutique brand, with a clean slate for proactively shaping its narrative due to its early growth phase.

Ejemplos de Copy

• •True elegance is found in the details. Our Ashley Tote is handcrafted with meticulous care, from the precision in every stitch to the durable, high-quality vegan leather. A timeless companion designed to last. #BagsByMNs #HandcraftedLuxury #SlowFashion
• •For the woman who does it all, you need a bag that can keep up. The MNs Ashley Tote combines minimalist elegance with practical design, featuring a spacious interior and secure pockets for all your essentials. Transition seamlessly from the office to your evening out. Shop the collection now. #EffortlessElegance #WorkWearStyle
• •Meet the bag that redefines everyday convenience. The Essential Crossbody is designed for life in motion, offering hands-free ease without compromising on style. Crafted from supple vegan leather and finished with our signature polished hardware, its compact yet organized interior keeps your necessities close. The perfect choice for weekend brunches, city explorations, and everything in between.
• •At Bags By MNs, we started with a simple idea: to create bags that we would love to carry ourselves. Bags that are not only beautiful and timeless but are crafted with a conscience and built to be part of your story for years to come. Thank you for joining us on this journey. Discover the passion behind every piece.
• •How would you style our Classic Tote? Poll Option 1: Casual Weekend Vibes Poll Option 2: Chic Office Attire Show us your look! #StyleWithMNs