Tono de Marca

Artistic and Sophisticated, with Rebellious Exclusivity. Evocative and aspirational, focusing on sensuality, character, and the celebration of femininity.

Valores de Marca

• •Artistry and Originality
• •Slow Fashion
• •Connection to Nature
• •Sustainability
• •Family Heritage
• •Exclusivity and Luxury

Mejores Prácticas

• •Lead with Art and Nature: Always connect the clothing back to its artistic origins and inspiration from nature. Use words like "canvas," "hand-painted," "masterpiece," and reference specific natural elements.
• •Emphasize Exclusivity: Use terms like "unique piece," "limited edition," and "one-of-a-kind" to reinforce the value and scarcity of the products.
• •Maintain a Sophisticated & Rebellious Voice: Combine elegant, descriptive language ("celebrates the strength and beauty of the feminine") with a touch of edginess ("a universe where art, nature, and rebellion come together").
• •Highlight "Slow Fashion" and Sustainability: Consistently mention the brand's commitment to slow fashion, timeless design, and the use of organic or recycled materials. This is a key differentiator.
• •Tell the Brand Story: Weave the narrative of the Chilean family firm and their artistic heritage into different forms of communication to build an emotional connection with the audience.

Percepción Social

Bad Sisters Design is perceived as a high-end, niche brand for consumers who value unique, art-driven fashion. Their participation in events like New York Fashion Week elevates their status, positioning them as an internationally recognized designer label. The pricing and terminology used ('haute couture,' 'luxury clothing') indicate that they target a discerning customer who is willing to invest in statement pieces that are both artistic and ethically produced. The brand is seen as a creative force merging Chilean heritage with a global fashion perspective.

Ejemplos de Copy

• •Wear a masterpiece. The Stephi Frida Dress is not just a garment; it's a canvas of our history, hand-painted with the rebellion and beauty of nature. A unique piece for the avant-garde woman who lives as art. #BadSistersDesign #SlowFashion #ArtToWear
• •Fashion that’s designed to last, inspired by a planet we need to protect. Our Reconnect Collection is crafted from organic and recycled materials, featuring prints born from original watercolor paintings. Shop sustainably, dress uniquely. #BadSisters #SustainableLuxury #MadeInChile
• •Where Art Becomes Couture. Each piece is singular, timeless, and meticulously crafted. Discover the ultimate expression of Bad Sisters Design—a universe where art, nature, and rebellion unite in every stitch. Explore the Collection.
• •Subject: From Our Studio to Your Wardrobe: The Art of Bad Sisters. Body: We believe a dress should be as timeless as the art that inspires it. Born from a family of artists in Chile, our designs are a tribute to nature, hand-painted and crafted with passion. Discover the story behind your next favorite piece.
• •Drape yourself in the 'Frida Petit Dessert' Blouse, a flowing testament to sensual strength. The exclusive print, inspired by the wild flora of our homeland, is arranged to make every single piece unique. Made in Chile, for the woman who isn't afraid to stand out. #WearableArt #LuxuryFashion