Tono de Marca

Empowering, edgy, and mystical, blending confidence and directness with rebellious non-conformity and a sense of wonder and personal connection through symbolic themes.

Valores de Marca

• •Durability and Quality
• •Self-Expression and Individuality
• •Modern Elegance
• •Meaning and Symbolism
• •Aspiration and Confidence

Mejores Prácticas

• •Embrace the Duality: Always balance the 'Bad' (edgy, rebellious, strong) with the 'Mystic' (celestial, symbolic, meaningful). Copy should feel both powerful and spiritual. Use words like 'power' and 'precision' alongside 'cosmic' and 'magic.'
• •Lead with Durability: In almost all communications, mention the 'waterproof' and 'tarnish-free' qualities. This is a key differentiator and a tangible benefit that builds trust and justifies the purchase. It grounds the mystical concepts in real-world quality.
• •Use "You-Centric" Language: Frame the narrative around the customer. Use phrases like 'your story,' 'your energy,' and 'symbol of who you are' to make the brand feel personal and empowering. The focus is on how the jewelry enhances the wearer's life and identity.
• •Tell a Story: Whether it's the story behind a symbol, the inspiration from motorsports, or the brand's mission, narrative is key. Storytelling elevates the product from a simple commodity to a meaningful artifact.
• •Maintain a Confident and Unapologetic Voice: The tone should never be passive or uncertain. Use strong, active verbs and declarative sentences. The brand is for 'risk-takers' and those who 'don't wait for permission,' and the copy must reflect that boldness.

Percepción Social

Reliable, stylish, and meaningful jewelry provider valued for its aesthetic appeal, practical durability, and the significant selling point of being waterproof. The Aston Martin F1 collaboration elevates its perception to a culturally relevant and aspirational brand, bridging mystical symbolism with high-performance culture.

Ejemplos de Copy

• •Rule your universe. Our Zodiac Collection isn't just about your sign; it's about wearing your power. Built to last through every cosmic shift. Waterproof, tarnish-free, and unapologetically you. #BadMystic #ZodiacJewelry #WearYourStory
• •Speed. Precision. Elegance. Inspired by the thrill of the race, the Victory Charm Collection is for those who live in the fast lane. Forged to endure, this waterproof jewelry is a tribute to your drive and determination. Shop the collection where high-octane meets high fashion. #BadMystic #VictoryCharm #F1Style
• •Where Cosmic Energy Meets Street Style. Mystical jewellery designed in London. Made to last. Worry-free. Explore the collections.
• •It's Not Just Jewelry. It's Your Armor. Welcome to the next chapter of your story. Our new Angel Collection has arrived, designed to be a symbol of your guidance and inner strength. Each piece is waterproof and tarnish-free, because your symbols of power should be as resilient as you are. Wear it as a reminder that you're never alone. #BadMystic #AngelCollection
• •Ward off negativity, in style. The Evil Eye is an ancient symbol of protection, and our take is made for the modern spiritual rebel. Crafted to be 100% waterproof and tarnish-free, this bracelet is your daily shield against bad vibes. Move with intention and confidence, knowing your energy is protected. Strong, sleek, and effortless—just like you.