Tono de Marca

Authentic, defiant, and community-focused. It's relatable, grounded in reality, encouraging, supportive, gritty, and motivational, rejecting perfection to embrace human duality.

Valores de Marca

• •Authenticity & Self-Acceptance
• •Community & Connection
• •Resilience & Grit
• •Duality

Mejores Prácticas

• •Speak in 'We' and 'You': Use inclusive, direct language to foster a sense of community and personal connection. Frame the brand as a collective ('We believe...') and speak directly to the customer's experience ('Your story...').
• •Tell the Story Behind the Product: Instead of just listing features like fabric type, explain what the product represents. Connect apparel to the brand's core values of resilience, authenticity, and community.
• •Use a Bold, Confident Voice: The brand name itself is a statement. The copy should match this by being direct, unapologetic, and confident. Avoid corporate jargon or overly polished language.
• •Champion the 'And,' Not the 'Or': The brand's ethos is about duality (grit and grace, flaws and growth). This should be reflected in the copy. Create messaging that celebrates both the struggle and the success.
• •Focus on Connection: Reinforce the 'Good Company' message in all communications. Use phrases like 'find your crew,' 'your people,' and 'ride together' to emphasize that customers are part of a supportive community.

Percepción Social

Likely neutral and not yet fully formed due to limited online presence, primarily self-defined by the brand. Among its customer base, perception is likely positive, centered around the strong, relatable message of authenticity and community.

Ejemplos de Copy

• •Perfection is a myth. Your real story is in the struggle and the shine. Find the people who get it. Welcome to Good Company.
• •Some days you hit a new PR. Some days you just show up. Both are victories. This tee is for every part of the journey. For the real ones in the club.
• •We're built on the idea that our flaws are not failures. They're proof that we're living. This isn't just clothing; it's a uniform for the perfectly imperfect. For the bad habits and the good company that sees us through.
• •You're in. This is more than a mailing list—it's your crew. The ones who know it's not about being perfect, it's about being real, together. Stick around for exclusive drops and stories from the community.
• •Embrace the Flaws. Elevate the Crew. This is Bad Habits & Good Company.