Tono de Marca

Creative, Energetic, and Personable

Valores de Marca

• •Authenticity
• •Creativity & Flair ("Šmrnc")
• •Empowerment
• •Courage
• •Joy and Playfulness

Mejores Prácticas

• •Always Lead with Personality: Start every piece of copy, from a tweet to a proposal, with the brand's unique voice. Use a strong hook, a playful question, or a relatable statement. Avoid diving straight into dry, functional information.
• •Write Like You Speak: Maintain the friendly, first-person narrative. Use contractions (like "you're" and "let's") and speak directly to the customer as an individual. Read all copy aloud to ensure it sounds natural and conversational, not robotic.
• •Embrace "Šmrnc" (Flair): Don't just inform, entertain. Use vivid adjectives, sensory language, and creative metaphors. Infuse Czech words like "šmrnc" where appropriate to maintain the brand's unique flavor, even when writing in English for a broader audience.
• •Stay Visually and Textually Aligned: Ensure the energy of the copy matches the visual identity. Bright, colorful visuals should be paired with energetic, positive, and creative text. This synergy reinforces the brand's core identity.
• •Tell Stories, Don't Just Sell: Weave storytelling into all forms of content. Share client success stories, personal business anecdotes, or the "why" behind a service. People connect with stories far more than with a simple list of features.

Percepción Social

Bacule je is perceived as a modern, stylish, and authentic personal brand. The target audience views it as inspiring, relatable, and knowledgeable. Professionally, Leona Špačková is seen as a skilled creator who delivers vibrant and effective content, positioning the brand as a one-person powerhouse of creativity ideal for clients seeking a personal touch and unique voice.

Ejemplos de Copy

• •Your content is tired. Let's give it a double espresso. Is your brand's voice lost in a sea of beige? Let's inject some color and personality back into your feed. I create content with šmrnc—that special spark that stops the scroll and turns followers into fans. Ready for a content glow-up? DM me ‘SPARK’ and let’s make magic.
• •Copywriting that sounds like you, but on your best day. You're an expert in your field, but finding the right words can be tough. That's where I come in. I'm not just a copywriter; I'm your brand's storyteller. I dig deep to find your unique voice and craft website copy, blogs, and newsletters that connect, convince, and convert. Forget jargon and corporate fluff. Let's tell your story, your way.
• •Is Your Social Media a Ghost Town? You started with so much excitement, but now... crickets. Don't give up! 'Bacule je' offers social media management for passionate entrepreneurs who'd rather be creating than scheduling. We'll bring the strategy, the style, and the conversation back to your page. Let's turn your social media into a vibrant community. Learn more at [link].
• •Subject: 3 ways to make your captions pop (no, really!) Hey [Name], Tired of writing captions that fall flat? Let's fix that. Here's a little secret from my playbook: Start with the hook. Ask a question. Share a bold statement. Make them feel something in the first line. Want more tips that pack a punch? You're in the right place. Next week, we're talking about the magic of a good CTA.
• •Bacule je: Content with a colorful soul. For brands that refuse to be boring. We deliver copywriting and social media content that’s bursting with personality and purpose.