Tono de Marca

Artisanal & Refined

Valores de Marca

• •Quality Craftsmanship
• •Uniqueness
• •Curation
• •Homeliness

Mejores Prácticas

• •Use Evocative and Sensory Language: Employ words that appeal to touch, sight, and emotion. Terms like "handcrafted," "finest wood," "natural," "unique," and "curated" should be staples in the brand’s vocabulary to reinforce its core values.
• •Maintain a Refined and Calm Tone: The brand's voice should always be sophisticated and calm, avoiding overly casual slang, aggressive sales tactics, or excessive use of emojis. The tone should mirror the intended quality of the products.
• •Tell the Story Behind the Products: Instead of just listing features, craft narratives around the items. Talk about the craftsmanship, the origin of the materials, or the inspiration behind a design. This adds value and emotional connection.
• •Focus on "Home," Not Just "House": Consistently message the brand's ultimate goal: helping customers create a personal and warm living environment. Use phrases like "complete your home," "bring your story to life," and "make a house a home" to reinforce this mission.
• •Ensure Digital Consistency: Once social media channels are established, ensure the tone, language, and visual aesthetics are perfectly aligned with the website. Every post, reply, and description should feel like it comes from the same refined, quality-focused brand.

Percepción Social

Neutral to Non-Existent

Ejemplos de Copy

• •Elegance in every detail. Our new Baroy collection is handcrafted from the finest natural wood, designed not just to furnish your space, but to complete it. Discover unique pieces that turn a house into a home. #BacalsoHome #HandcraftedLiving
• •Curated for a Life of Quality. Explore our collection of antique-style treasures and handcrafted essentials, each chosen to bring a unique story into your home.
• •Subject: The Art of Home Inside, find more than just home goods. Discover handcrafted pieces made with passion and purpose. At Bacalso Group, we believe your home should be a collection of things you love. Let us help you find them.
• •Natural beauty, endless possibilities. Our smooth, natural wood beads are perfect for the creative soul. Design your own bohemian-inspired jewelry or add a warm, textural accent to your home décor. Crafted by nature, curated by us.
• •Bacalso Group was founded on a simple principle: to provide everything needed to make a house a home. We are purveyors of fine, handcrafted goods, and our curated collection is a testament to our passion for quality, uniqueness, and timeless design.