Tono de Marca

Elegant, sophisticated, and authentic; emphasizes craftsmanship, sustainability, and exclusivity.

Valores de Marca

• •Artisanal Craftsmanship
• •Unique & Original Design ('Design Autoral')
• •Sustainability & Respect for Nature
• •Exclusivity & Quality
• •Beauty in Natural Materials
• •Functionality with Aesthetics
• •Designer-Led Approach
• •Appreciation for Detail and Material

Mejores Prácticas

• •Use descriptive language that highlights the artisanal process and the natural beauty of the wood.
• •Emphasize the exclusivity and unique design ('design autoral') of each piece.
• •Incorporate details about the origin and history of the reclaimed woods used.
• •Focus on the functionality and aesthetic appeal of the furniture.
• •Reinforce the designer-led aspect by mentioning André Bianco's name and his craftsmanship.

Percepción Social

High-end, sustainable, and artisanal. Perceived as exclusive, unique, and valuable due to the craftsmanship and use of reclaimed noble woods. Customers appreciate the designer's vision and the attention to detail.

Ejemplos de Copy

• •"The Silo Hangers are meticulously handcrafted from century-old Peroba Rosa demolition wood, each piece telling a story of time and nature."
• •"Elevate your table setting with the Veleiro Napkin Holder, an exclusive design crafted from reclaimed noble woods for an elegant touch."
• •"The Amelie Bedside Table, handcrafted from Jequitibá Rosa and select Eucalyptus, showcases an authorial design that celebrates the natural beauty of the wood."
• •"Discover the beauty of sustainable design with our unique collection of handcrafted furniture, where artistry meets eco-consciousness."
• •"Each creation by André Bianco Atelier is a testament to the artistry of handmade furniture, blending functionality with the inherent beauty of natural materials."