Tono de Marca

Friendly and Approachable, Caring and Nurturing, Playful and Cheerful, Helpful and Informative, Trustworthy and Reliable

Valores de Marca

• •Child-Centricity
• •Quality and Safety
• •Joy and Happiness
• •Parental Support
• •Community
• •Accessibility

Mejores Prácticas

• •Know Your Audience (Parents): Always write with parents in mind – understand their needs, concerns, joys, and the language they use and respond to. Use empathetic and relatable language.
• •Embrace Warmth and Positivity: Keep the language upbeat, encouraging, and affectionate. Use positive framing even when addressing potential pain points (e.g., "Make fussy mealtimes a breeze" instead of "Tired of messy eaters?").
• •Use "Cuquito" Lovingly: Continue to incorporate the term "cuquito" (or similar affectionate terms) naturally within the copy to reinforce the brand's endearing connection with children.
• •Balance Playfulness with Trust: While being playful and cheerful, ensure that copy regarding product safety, materials, or care instructions is clear, direct, and instills confidence.
• •Create a Tone of Voice Guide: Develop a simple internal guide with keywords, phrases to use/avoid, and examples of the desired tone across different scenarios (e.g., product descriptions, social media replies, promotional material) to ensure consistency across all team members or content creators.

Percepción Social

Positive, Engaged Community, Reliable Source for Baby Products, Trendy and Modern

Ejemplos de Copy

• •Instagram Post (New Product): "Sweet dreams and cozy snuggles are made of this! ✨ Introducing our new line of organic cotton sleepsuits – designed with your little one's ultimate comfort in mind. Soft, breathable, and oh-so-adorable! Shop the collection now and let the sleepy adventures begin! #CuquitosCL #SweetDreams #BabyComfort #OrganicBabyClothes #NewArrival"
• •Facebook Ad (General Awareness): "Looking for the perfect gift for a new arrival or a special treat for your own cuquito? 🥰 At Cuquitos.cl, we fill our store with love, quality, and the cutest essentials for your baby's happy journey. From playful toys to the softest clothes, discover everything you need to cherish these precious moments. Visit us today! -> cuquitos.cl"
• •TikTok Video Idea (Caption): "Outfit check with the tiniest trendsetter! 😉 Watch how our [Product Name] makes playtime even more fun (and stylish!). Get yours and let the cuteness overload begin! #CuquitosCL #BabyFashion #PlaytimeFun #TikTokBaby #MustHaveBabyItem"
• •Website Banner (Promotion): "Bundle of Joy, Bundle of Savings! 🧸 Enjoy [X]% off our curated baby bundles this week. Everything your little star needs, packed with love and care. Spoil your cuquito (and your wallet!). Shop now!"
• •Email Newsletter Subject Line (Engaging Question): "Is Your Little Explorer Ready for Their Next Adventure? 👣 Our New Arrivals Are!" * Email Body Snippet: "Hello [Parent's Name/Super Mom/Dad]! We know every day with your cuquito is a new discovery. That's why we've handpicked these adorable and practical new arrivals, perfect for supporting their playtime, naptime, and all the sweet moments in between..."