Tono de Marca

Informative & Passionate, Inspiring & Aspirational (for home decor), Appreciative of Design & History, Accessible & Clean, Slightly Nostalgic

Valores de Marca

• •Quality
• •Design Appreciation
• •Uniqueness & Individuality
• •Accessibility of Art
• •Customer Inspiration
• •Preservation/Celebration of History

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (informative, passionate, inspiring, appreciative of design, accessible, slightly nostalgic) with examples of do's and don'ts for language, sentence structure, and vocabulary.
• •Focus on Storytelling: Especially with patent art and historical designs, lean into the stories behind the prints. Share the history, the inventor's intent, or the cultural context. This reinforces passion and informative value.
• •Emphasize Visual Detail and Quality: Use descriptive language that highlights the craftsmanship of the prints, the quality of the materials, and the intricate details within the artwork itself. This supports the value of Quality.
• •Speak to Aspirations and Solutions: Frame the copy around how the art helps customers achieve their desired home aesthetic or express their individuality. Position prints as solutions for boring walls or as ways to personalize your sanctuary.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website (product descriptions, 'About Us' page), social media captions, email marketing, and any customer service interactions is harmonious and reflects the established brand voice. Regularly review content to ensure alignment.

Percepción Social

Customers likely perceive atatadays as a niche provider of distinctive wall art that appeals to those with specific interests (e.g., engineering, science, history, specific hobbies) or those looking for unique, conversation-starting decor. The brand is likely seen as having a good eye for design and curating interesting pieces. It's perceived as a source for thoughtful gifts, especially for individuals with particular passions. The focus on quality materials would contribute to a perception of a brand that cares about its products and customer satisfaction. The clean, modern presentation online likely leads to a perception of professionalism and trustworthiness.

Ejemplos de Copy

• •Uncover the genius of the past. Our new collection of meticulously restored patent art breathes life into historic innovations. Each print tells a story of ingenuity, ready to become a timeless centerpiece in your home. Explore the blueprints of brilliance.
• •Bring the serene beauty of nature indoors. Our botanical art prints capture the delicate details and timeless elegance of the natural world. Perfect for creating a tranquil oasis in any room. Which bloom speaks to your soul?
• •Tired of generic walls? At atatadays, we believe art should be as unique as you are. Discover our curated collections of patent art, vintage designs, and stunning schematics – all crafted to bring character and conversation to your everyday spaces. Find your story.
• •Imagine your mornings brightened by art that sparks curiosity. ✨ Our [Specific Print Name, e.g., Vintage Camera Patent] print adds a touch of history and a lot of personality to this cozy reading nook. How would you style yours? #atatadays #walldecor #patentart #homeinspiration
• •Art That Tells a Story: Discover Designs That Define Your Space.