Tono de Marca

Passionate, Traditional, and Community-Focused

Valores de Marca

• •Heritage and Legacy
• •Sporting Excellence
• •Local Pride
• •Resilience and Ambition

Mejores Prácticas

• •Always Connect to the Club's Identity: Every piece of copy, whether for a t-shirt or a ticket, should reinforce the brand values of heritage, passion, and community. Use phrases that evoke football culture and the club's specific history.
• •Use "We" and "Us" to Foster Community: Write as if the club is speaking directly to its supporters. Language like "Our Club," "Join Us," and "#VitEruB36" creates a unified and inclusive tone.
• •Leverage the Power of Storytelling: Refer to specific moments in the club's history—famous victories, legendary players, or the intense local rivalry—to create an emotional connection with fans.
• •Maintain a Consistent Hashtag: Use a primary, memorable hashtag like #VitEruB36 across all platforms to unify conversation and make fan content easily discoverable.
• •Keep it Simple and Direct: The tone is passionate but should also be clear and straightforward. The goal is to make it easy for fans to feel the club's spirit and purchase merchandise that shows their support. Avoid overly corporate or complex language.

Percepción Social

The public perceives B36 Tórshavn as a historic and respected football institution in the Faroe Islands. It is seen as a competitive and significant team, often in a direct and fierce rivalry with its neighbor, HB Tórshavn. The brand is viewed as a pillar of the local sports community, regularly supplying players to the Faroese National Team. While the online shop itself has a low-key presence, the parent brand (the football club) is well-known and carries a reputation for being a stalwart of Faroese football.

Ejemplos de Copy

• •Wear Your Colours. Live The Passion. This isn’t just a jersey. It’s 89 years of history, every victory, every cheer. It’s the heart of Tórshavn. The new 2025 Home Kit is here. Get yours now and be part of the legacy. #VitEruB36 (We Are B36)
• •Your 2025 Season Ticket: Don't Miss a Moment.
• •The Sound of Gundadalur. The Spirit of B36. From dramatic last-minute goals to hard-fought victories, our history is written on this pitch. Secure your season ticket and be there for every chapter of our next campaign.
• •The B36 Tórshavn Supporter's Scarf. Forged in the passion of the Faroe Islands Premier League. This is more than a scarf—it's your banner of loyalty. Crafted for warmth and built to be raised high in celebration. Hold the White Tigers' colors proud through every match.
• •From Father to Son, From Generation to Generation. The Official B36 Tórshavn Shop.