Tono de Marca

Conscious & Passionate, Elegant & Understated, Informative & Transparent, Aspirational & Empowering, Authentic & Sincere

Valores de Marca

• •Sustainability
• •Ethical Production
• •Transparency
• •Ocean Conservation
• •Quality & Durability
• •Conscious Consumerism
• •Understated Elegance/Natural Beauty

Mejores Prácticas

• •Anchor in Your 'Why': Always circle back to the core mission – ocean conservation and sustainable, ethical fashion. Let this purpose infuse your language.
• •Use Keywords Consistently: Integrate terms like 'eco-responsible,' 'upcycled marine waste,' 'regenerated nylon,' 'ethical production,' 'sustainable,' 'conscious,' and 'ocean-friendly' naturally into your copy.
• •Balance Elegance with Information: Maintain a sophisticated and clean linguistic style while still providing clear, transparent information about product materials, origins, and impact. Avoid overly technical jargon unless explained simply.
• •Visual-Verbal Harmony: Ensure your copy's tone matches your visual aesthetic (clean, natural, modern, ethereal). If the images evoke calm and nature, the words should too.
• •Speak to Aspirations, Not Just Products: Connect with the customer's desire to live more consciously and make a positive impact. Frame purchasing NU-E not just as buying swimwear, but as an investment in a better future and a reflection of their values.

Percepción Social

Positive & Eco-Aware, Niche but Growing Appeal, Trustworthy, Aspirational Lifestyle

Ejemplos de Copy

• •Instagram Post (Product Focus): Dive into conscious luxury. Our [Product Name] bikini, crafted from regenerated nylon rescued from our oceans. Feel the softness, embrace the change. دریا#NUEswim #SustainableStyle #ProtectOurSeas #EcoFashion #MadeInEurope
• •Website Banner: Wear the Change. Swimwear & Activewear From Reclaimed Ocean Waste. Discover NU-E.
• •Email Newsletter Snippet (Storytelling): Beyond the fabric, there's a promise. A promise to our oceans, to ethical craftsmanship, and to you. Each NU-E piece carries a story of regeneration. This week, we take you behind the scenes of our ECONYL® journey...
• •Product Description (Detail-Oriented): The Héra One-Piece: Sculpted from innovative ECONYL® regenerated nylon, this timeless silhouette offers both elegance and a commitment to our planet. Ethically crafted in Portugal, its durable, ultra-soft fabric provides UPF 50+ protection while actively helping to clean our seas. Experience conscious swimwear without compromise.
• •Social Media Ad (Benefit-Driven): Look good, feel good, do good. NU-E transforms marine waste into stunning swimwear that empowers you and protects our waters. Shop the collection and join the wave of change.