Tono de Marca

Aspirational and accessible, professional yet friendly, enthusiastic and benefit-oriented, making luxury and high-quality products available to a broader audience.

Valores de Marca

• •Quality
• •Value
• •Customer Satisfaction
• •Variety

Mejores Prácticas

• •Maintain a Consistent Voice: Whether on social media, the website, or in email marketing, the tone should always be aspirational yet approachable.
• •Highlight a Clear Value Proposition: Always emphasize the combination of quality and affordability. Promotions and discounts should be front and center.
• •Use High-Quality Visuals: The aspirational nature of the brand requires professional and appealing product photography and videography.
• •Incorporate Social Proof: Leverage customer reviews and testimonials in marketing materials to build trust and credibility.
• •Focus on the Customer Experience: Continuously reiterate the benefits of shopping with AwsomU, such as fast shipping, easy returns, and excellent customer service.

Percepción Social

Positive, trustworthy, and legitimate source for discounted luxury and fashion items. Customers are often pleasantly surprised by the quality and service after initial skepticism, contributing to a reliable image.

Ejemplos de Copy

• •Elevate Your Everyday. Discover our new collection of premium leather bags. Crafted for the modern professional, designed to last a lifetime. Shop now for up to 50% off.
• •The Scent of Confidence. Explore our curated selection of men's luxury perfumes. Find your signature scent and leave a lasting impression.
• •Walk the Walk. Step up your shoe game with our premium footwear collection. From boardroom-ready brogues to weekend-worthy sneakers, we have the perfect pair for any occasion.
• •Dress for the Moment. Holiday parties and special occasions are just around the corner. Find the perfect head-turning dress in our evening wear collection.
• •Your Style, Delivered. Get the latest trends and timeless classics delivered to your door. With free 2-5 day shipping in the US, your next favorite outfit is just a click away.