Tono de Marca

Sophisticated & Elegant, Modern & Chic, Aspirational & Artistic, Personal & Intimate, Delicate & Whimsical (at times)

Valores de Marca

• •Quality Craftsmanship
• •Unique Design & Artistic Expression
• •Timeless Elegance
• •Modern Femininity
• •Heritage & Storytelling

Mejores Prácticas

• •Embrace Sophisticated Language: Use descriptive and evocative words that convey elegance, quality, and artistry. Avoid overly casual slang or overly technical jargon.
• •Tell the Story: Weave in the narrative of the twin sister founders, their design inspiration, and the New York influence to create a personal and authentic connection.
• •Highlight Craftsmanship and Quality: Consistently mention the high-quality materials and the care that goes into creating each piece.
• •Maintain Visual & Verbal Cohesion: Ensure that the tone of the copy aligns with the clean, chic, and aspirational aesthetic of the brand's photography and website design.
• •Speak to Aspiration and Self-Expression: Frame the jewelry not just as an accessory, but as a means for the wearer to express their individuality, sophistication, and connection to a modern, artistic lifestyle.

Percepción Social

Positive Recognition for Design, Association with Luxury and Exclusivity, Appreciation for Quality, International Appeal, Desire for More Customer Feedback, High Demand

Ejemplos de Copy

• •Headline: Adorn Yourself in Modern Poetry. Body: Discover avec new york's latest collection, where timeless elegance meets contemporary artistry. Each piece, a whisper of New York sophistication. #avecnewyork #FineJewelry #ModernClassic
• •Headline: Crafted with Passion, Designed for You. Body: From the hearts of our founders to your collection. Experience the unique vision of Kate and Chloe Lee, blending heritage with avant-garde design. Made to be cherished. #SisterDesigners #NYCMade #ArtisanJewelry
• •Headline: The City's Sparkle, Captured in Every Gem. Body: Feel the pulse of New York. Our jewelry is an ode to the vibrant energy and chic spirit of the city, designed for the modern woman who defines her own style. #NYCFashion #ElegantJewelry #avecstyle
• •Headline: Beyond Trends: Enduring Beauty. Body: avec new york offers more than just accessories; we offer heirlooms in the making. Invest in pieces that tell a story of quality, artistry, and effortless luxury. #TimelessJewelry #InvestmentPiece #LuxuryDesign
• •Headline: Little Luxuries, Lasting Impressions. Body: Find your signature sparkle with our delicate yet statement-making designs. Perfect for everyday elegance or making those special moments unforgettable. As seen in Vogue and Elle. #DelicateJewelry #EverydayLuxury #CelebStyle