Tono de Marca

Trustworthy and Caring, with an Expert edge.

Valores de Marca

• •Health and Nutrition
• •Quality and Transparency
• •Family and Community
• •Animal Well-being
• •Local Production

Mejores Prácticas

• •Always Lead with "The Why": Start with the benefit to the pet and owner (e.g., "For a shinier coat and more energy," "For a happier, healthier life"). This connects the product features directly to the desired outcome.
• •Use "Family" as a Central Metaphor: Consistently refer to pets as family members and the brand's customers as part of the Avalon community. This reinforces the core brand values of care and trust.
• •Balance Emotion with Expertise: Pair caring language ("love," "happiness," "well-being") with terms that convey expertise ("formulated with veterinarians," "high-quality animal proteins," "natural ingredients"). This builds both an emotional connection and rational trust.
• •Be Specific About Quality: Instead of just saying "high quality," use more descriptive phrases found in the brand's messaging, such as "locally produced in the Netherlands," "no artificial additives," and "rich in animal proteins."
• •Maintain a Confident, Guiding Tone: Position the brand as a knowledgeable and reassuring guide for pet owners. Use educational content (like blog posts) and a clear, confident voice to help customers feel they are making the best possible choice for their pet.

Percepción Social

The public and customer perception of Avalon Petfood is overwhelmingly positive, albeit within what appears to be a geographically focused market (the Netherlands and Belgium). Customers perceive the food as being high-quality, effective, and palatable. The brand is seen as reliable, with "fast delivery" being a common point of praise. Its membership in a webwinkel (online shop) trustmark and the consistent messaging about quality and natural ingredients have built a perception of trustworthiness. However, due to the limited social media presence and marketing focused within specific regions, the brand likely has low awareness outside of its core customer base and geographic area.

Ejemplos de Copy

• •More Than a Meal. It's a Promise. Fuel your pet's vitality with nutrition formulated by vets and crafted with love. Because they're not just pets, they're family.
• •The End of the Dinner-Time Standoff. Our irresistibly delicious recipe, made with real chicken and beef, is designed to tempt even the most discerning palate. Healthy food that feels like a treat.
• •Pure. Natural. Powerful. We believe the key to a happier life is what they eat. That's why we use only natural ingredients—no artificial additives, ever. Discover the Avalon difference.
• •From Our Family to Yours. Founded by two brothers, Avalon Petfood is our commitment to revolutionizing pet nutrition. With every bag, you're choosing transparency, quality, and a deep love for animals.
• •Give them the strength to live life to the fullest. Explore our range of natural food, locally produced and packed with the goodness your best friend deserves.