Tono de Marca

Mindful, Artisanal, and Effortlessly Chic

Valores de Marca

• •Sustainability
• •Craftsmanship
• •Transparency
• •Timeless Style
• •Community Engagement

Mejores Prácticas

• •Lead with Values: Always integrate the core values of sustainability and craftsmanship into the messaging. Phrases like "ethically sourced," "handcrafted in Vancouver," and "repurposed materials" should be used consistently.
• •Emphasize "Effortless Personality": Use copywriting that reflects a chic but approachable style. The copy should feel sophisticated but not exclusive, highlighting how the bags fit into real life.
• •Tell the Story of the Materials: Go beyond just stating that materials are sustainable. Briefly explain what "deadstock" means or highlight the quality of the LWG-certified leather to educate the consumer and add value.
• •Maintain a Consistent Artisanal Voice: The language should always feel personal and connected to the craft. Use words like "studio," "artisans," "handcrafted," and "meticulously" to reinforce the brand's hands-on nature.
• •Show, Don't Just Tell: Across all platforms, pair the value-driven copy with high-quality visuals that showcase the texture of the materials, the quality of the stitching, and the elegant design of the products.

Percepción Social

Based on their stated values and curated online presence, Austin Park Studio is likely perceived as a premium, ethical, and aesthetically focused brand. Customers are probably drawn to the promise of high-quality, handcrafted goods with a transparent and sustainable backstory. The consumer base likely values unique, non-mass-produced items and is willing to invest in products that align with their personal values of environmental responsibility and quality.

Ejemplos de Copy

• •Designed for your day, crafted for a lifetime. Meet the Mainland Mini. Made from ethically sourced leather and designed with just enough personality to make your everyday effortless. Handcrafted with intention in our Vancouver studio. #AustinParkStudio #SustainableFashion #HandcraftedLuxury
• •Conscious choices, timeless designs. Discover handbags handcrafted from repurposed textiles and ethically sourced leather.
• •More than just a tote, it's a statement of sustainable style. The Cardero Carry-All is meticulously handcrafted in-house from rich, deadstock leather, giving new life to beautiful materials. Its spacious, unlined interior is perfect for everything from your laptop to your market finds. An effortless companion, designed with purpose.
• •New To The Studio: Effortless Bags, Mindfully Made.
• •From forgotten fabric to your new favourite bag. ✨ #Artisanal #UpcycledFashion #MadeInCanada