Tono de Marca

friendly, nostalgic, and community-focused. It is informal and enthusiastic, using emojis, Australian slang (e.g., "arvo," "brekkie"), and relatable humor in its social media captions. The communication aims to create a sense of shared identity and camaraderie among Australians and New Zealanders living abroad, positioning the brand not just as a retailer, but as a friend who understands and caters to their specific longings.

Valores de Marca

• •Connection to Home
• •Authenticity
• •Community
• •Reliability

Mejores Prácticas

• •Embrace Nostalgia: Always frame the products within the context of memory and emotion. Use language that evokes feelings of home, childhood, and comfort. Instead of "We sell chips," say "Remember movie nights with a bowl of Twisties? Relive it."
• •Use Aussie Slang Authentically: Incorporate common, positive Australian and New Zealander slang (like "g'day," "arvo," "mate," "heaps") naturally. This builds rapport and reinforces the brand's authentic identity, but avoid overusing it to the point of caricature.
• •Focus on "You" and "We": Write copy that speaks directly to the customer ("Your favourite treats") and positions the brand as part of the same community ("We know what you miss"). This creates a personal and inclusive tone.
• •Ask Engaging Questions: On social media, foster community by regularly asking questions related to shared experiences (e.g., "What's the one snack you wish we stocked?" or "What's your favourite way to eat Vegemite?"). This drives engagement and provides valuable customer insight.
• •Highlight Urgency and Scarcity for New Arrivals: Since you are importing goods, leverage the arrival of new or restocked items. Use phrases like "Just landed," "Limited stock," and "Grab them before they're gone" to create excitement and encourage immediate purchases.

Percepción Social

The public and customer perception of Aussie House is highly positive. It is viewed as an essential and beloved service for the Australian and New Zealander communities in the UK. Customers see the brand as a reliable "go-to" for authentic treats and a source of genuine delight and comfort. The pricing is generally accepted as fair for imported specialty goods. The brand is perceived as being "in on the joke" of expat life, successfully building a loyal customer base that feels a strong emotional connection to the company.

Ejemplos de Copy

• •Headline: That first-bite feeling. Body: Remember the Tim Tam Slam? The arvo snack you couldn't wait for? Stop dreaming and start dipping. Your favourite Aussie biscuits, delivered right to your door. Get your taste of home now.
• •Subject: Guess what just landed from Down Under? Body: G'day! You asked (a lot), and we listened. The iconic [Product Name] has just hit our shelves! Whether it's for your brekkie or a snack on the go, we've got you covered. Stock is limited, so grab yours before they're gone faster than a Bondi surfer on a perfect wave.
• •Headline: The Ultimate Aussie Care Package Body: Feeling a bit homesick? We've bundled up the essentials to get you through. Featuring Tim Tams, a jar of Vegemite, Twisties, and more. Send one to a mate or treat yourself—you deserve it.
• •Headline: The Great Aussie Chocolate Debate! Body: If you could only save one from the snack drawer, which would it be: Caramello Koala or Freddo Frog? Let us know your champion in the comments below! 👇🐨🐸
• •Headline: Aussie Sweets & Snacks in the UK Ad Text: Craving Tim Tams, Shapes or Vegemite? Aussie House delivers your favourite Australian food & drinks fast. Free UK delivery over £60. Shop now!