Tono de Marca

professional, direct, and service-oriented

Valores de Marca

• •Trustworthiness
• •Customer-Centricity
• •Convenience
• •Variety
• •Reliability

Mejores Prácticas

• •Prioritize Clarity Over Cleverness: Use clear, direct, and easy-to-understand language. Avoid jargon, slang, or overly creative phrasing that could confuse the customer or detract from the core message of reliability.
• •Emphasize Trust in Every Communication: Consistently use keywords like "trusted," "genuine," "secure," "reliable," and "guaranteed" across product descriptions, marketing emails, and checkout processes to reinforce brand values.
• •Maintain a Professional and Service-Oriented Tone: All copy, from product details to customer service responses, should be polite, helpful, and professional. The tone should always convey that the primary goal is to serve the customer effectively.
• •Focus on Benefits and Features: Clearly outline the practical benefits of shopping with AURSI (e.g., efficient delivery, secure payments) and the key features of the products. This straightforward approach aligns with a trust-based brand by giving customers all the information they need to make a confident purchase.
• •Develop a Brand Style Guide: Create a simple internal document that outlines the brand's tone of voice, key value propositions, and approved terminology. This will ensure that any new copy written for the site, or for future marketing channels, remains consistent with the established brand identity.

Percepción Social

Due to the complete lack of social media presence and online reviews, there is no public social perception to analyze. The brand exists as a self-contained e-commerce entity. Its perception is entirely shaped by the direct experience of customers who use the site, with no external brand narrative or community feedback available for assessment.

Ejemplos de Copy

• •AURSI: The smart way to shop in Bangladesh. Your favorite brands, delivered reliably to your door. Quality you can trust, service you can count on.
• •Upgrade your tech with confidence. We feature a curated selection of genuine consumer electronics with secure payment and efficient delivery. Shop smarter with AURSI.
• •New Season Styles Have Arrived. Discover our collection of quality men's and women's fashion. AURSI makes it simple to refresh your wardrobe with our hassle-free shopping experience.
• •At AURSI, our mission is simple: to be your most trusted online shopping partner in Bangladesh. We are committed to providing a seamless experience, from our user-friendly website to our dedicated customer support.
• •Your transaction is safe with us. AURSI uses secure payment gateways to protect your information, ensuring a worry-free purchase every time.