Tono de Marca

Empowering, Informative, and Accessible

Valores de Marca

• •Innovation
• •Simplicity & Convenience
• •Quality & Reliability
• •Education & Community
• •Creativity & Customization

Mejores Prácticas

• •Lead with the 'Why': Always frame the product's purpose before its specs. Instead of 'Quad-core ARM Processor,' start with 'Powering your most ambitious portable projects.' Focus on the benefit (simplicity, creativity, empowerment) first.
• •Balance Technicality with Accessibility: Use precise technical terms where necessary to build credibility with the core audience (e.g., Raspberry Pi 5, IPS Capacitive Touch), but ensure headlines, slogans, and calls-to-action use simple, benefit-driven language ('Simplify,' 'Create,' 'Build').
• •Speak Directly to the 'Builder' Archetype: Use 'you' and 'your' to address the customer directly. Write copy that speaks to their identity as a creator, problem-solver, or hobbyist (e.g., 'your project,' 'build your vision,' 'a tool for your imagination').
• •Emphasize Empowerment over Gatekeeping: Avoid jargon that makes technology feel exclusive. The brand's mission is to make life easier. The copy should reflect this by being encouraging and educational, inviting people in rather than showing off complexity.
• •Foster Community Through Copy: Actively encourage user participation in your copy. Use calls-to-action like 'Share your build,' 'Show us what you've created,' and feature user projects in marketing materials. This reinforces the community value and provides social proof.

Percepción Social

AuroHome is perceived as an innovative and exciting brand in the niche market of portable computing and SBC projects. It's praised for unique designs like the HackberryPi, seen as a 'cool handheld cyberdeck' and 'tinker tool' for a technically proficient audience of hackers, developers, and hobbyists. It's viewed as an emerging competitor offering unique features in the broader SBC market, fostering excitement and community around its products.

Ejemplos de Copy

• •Your desk just got an upgrade. And a downgrade. In size, that is. The HackberryPi puts the full power of a Linux terminal right in your pocket. What will you build with it? #AuroHome #HackberryPi #Cyberdeck #LinuxOnTheGo #DIYTech
• •Stop Wrestling with Clunky Tech. Simplify Your Life. From smart home automation to portable passion projects, AuroHome delivers the gadgets that give you more time to do what you love. Convenience, redefined.
• •Your next weekend project is inside... Feeling creative? The new ColorBerry Pi screens offer vibrant, high-resolution displays perfect for building that retro arcade, smart dashboard, or anything else you can imagine. Let's start building.
• •Engineered for brilliant color accuracy but designed for plug-and-play simplicity. This 7-inch IPS touch monitor connects seamlessly with your HackberryPi or other SBCs, bringing your projects to life in stunning 1024x600 resolution. No complex drivers, just clear, crisp visuals.
• •Don't Just Own Technology. Master It. Explore our curated collection of smart gadgets and DIY electronics built to empower your creativity and simplify your world.