Tono de Marca

Elegant & Aspirational, Confident & Empowering, Informative & Trustworthy, Approachable & Friendly.

Valores de Marca

• •Quality & Durability
• •Affordability
• •Timeless Style
• •Empowerment
• •Transparency

Mejores Prácticas

• •Lead with Durability: Always anchor the product's beauty to its strength. Phrases like "Made to Live In," "Waterproof & Worry-Free," and "Tarnish-Resistant" should be staples in the brand's vocabulary. This is the key differentiator.
• •Balance Elegance with Accessibility: Use sophisticated language ("redefined," "curated," "timeless") but keep sentences clear and direct. Avoid overly complex or exclusive jargon. The goal is to sound like an expert friend, not an intimidating luxury house.
• •Focus on the "How," Not Just the "What": Instead of just saying a necklace is beautiful, describe how it makes the wearer feel or what they can do while wearing it. For example, "The perfect finishing touch for your big presentation" or "The only jewelry you'll need to pack for your vacation."
• •Incorporate Trust Signals: Consistently mention "18k Gold PVD," "Hypoallergenic," and "Stainless Steel Base." This repetition reinforces the brand's commitment to quality and educates the consumer, justifying their purchase and building long-term trust.
• •Encourage and Leverage User-Generated Content (UGC): Actively ask customers to share their photos and stories. When reposting UGC, adopt a celebratory and appreciative tone. This builds a community, provides social proof, and keeps the brand perception grounded in real-world experiences.

Percepción Social

Aurified is perceived as a reliable and trustworthy source for affordable yet high-quality gold-plated jewelry. It is seen as a smart alternative to expensive fine jewelry and a superior option to cheap fashion jewelry, positively associated with durability, particularly its waterproof and tarnish-resistant claims. The overall perception is that Aurified delivers excellent value for money.

Ejemplos de Copy

• •Your daily elegance, redefined. The Clara Necklace isn't just a piece of jewelry; it's your second skin. Crafted with 18k gold PVD, it’s 100% waterproof, tarnish-free, and made for your life. Ready for your forever piece?
• •Tired of jewelry that turns on you? It’s time for a golden relationship that lasts. Our pieces are made to live with you—through workouts, showers, and every moment in between. Discover the tarnish-free difference. Shop Aurified.
• •Luxury That Lasts. Life That Shines. Experience the beauty of 18k gold jewelry designed for every day. Waterproof. Hypoallergenic. Effortlessly You.
• •Gold jewelry styling inspiration for the modern minimalist. Our timeless, tarnish-resistant rings and earrings are perfect for creating your signature stack. Discover durable 18k gold plated jewelry, waterproof accessories, and everyday elegant style.
• •We love seeing how you bring our pieces to life! From office days to beach days, you prove that quality style is always the perfect fit. Your confidence is our inspiration. Tag @aurified_shop to be featured and share your story. #AurifiedLife