Tono de Marca

aspirational yet approachable and confidence-boosting

Valores de Marca

• •Health and Safety (paraben-free, alcohol-free, non-toxic, allergy-friendly)
• •Ethical Practices (vegan, cruelty-free, ethically sourced)
• •Quality and Efficacy (flawless, streak-free, natural-looking tan)
• •Inclusivity (for all skin tones, genders, and ages)
• •Australian Owned

Mejores Prácticas

• •Lead with Confidence: Frame messaging around empowerment, self-love, and feeling good. Use words like "radiance," "confidence," "glow," and "empower."
• •Always Highlight Core Values: Ensure that keywords like "vegan," "cruelty-free," "natural ingredients," and "Australian owned" are integrated naturally into product descriptions, ads, and social posts.
• •Maintain an Approachable Tone: Use a friendly and welcoming voice. Address the customer directly ("your glow," "feel your best"). Share the founder's story and customer testimonials to build a relatable connection.
• •Focus on the "Why" Behind the "What": Don't just sell a tan; sell the feeling it provides. It's not just "streak-free" (the what), it's "a flawless finish that looks like you've been on a beach holiday" (the why).
• •Be Consistent Across Platforms: While the format changes (e.g., TikTok vs. email), the core message and tone should not. The aspirational yet accessible, clean, and confidence-boosting voice of Aura Bronze Australia should be instantly recognizable everywhere.

Percepción Social

Overwhelmingly positive. Perceived as a high-quality product delivering a natural-looking, non-streaky, and long-lasting tan. Users find it effective and easy to use. The brand is seen as trustworthy, transparent, and community-focused, emphasizing clean ingredients and ethical standards.

Ejemplos de Copy

• •Your daily dose of sunshine is here. That feeling when your glow is as natural as the morning light. Our Self-Tanning Foam is made with organic ingredients to give you a flawless, streak-free bronze without any of the nasties. Feel good in the skin you're in. ✨ #AuraBronzeGlow
• •The secret to a perfect tan? No secrets. Just clean, vegan, and cruelty-free ingredients. Aura Bronze was born from a desire for a safer way to glow. Get a natural, sun-kissed look without the parabens or the fake tan smell. Australian-owned and made for every body. Shop now for 15% off your first order!
• •POV: You found the easiest, no-mess, transfer-free tan that actually looks natural. Our new Clear Cell Darkening Formula is a game-changer. 🌿 #tanninghacks #selftan #veganbeauty #aurabronze
• •Beauty is about feeling confident in your own skin. At Aura Bronze, we craft every bottle with that belief in mind. Our ethically sourced, natural tanning solutions are designed to enhance your unique radiance, giving you a guilt-free glow that looks as good as it feels. Ready to shine?
• •Awaken with a Healthy Glow. Meet your new favorite skincare step. A few spritzes of our Face Tanning Water before bed is all it takes to wake up with a flawless, even, and sun-kissed complexion. Formulated with natural and organic ingredients, it’s a gentle, buildable tan that won't clog pores. Just pure, radiant confidence.