Tono de Marca

sophisticated, innovative, and aspirational

Valores de Marca

• •Innovation
• •Quality and Durability
• •Aesthetic Design
• •Functionality and Efficiency
• •Customer-Centricity

Mejores Prácticas

• •Maintain a sophisticated and confident tone. Use strong, active verbs and avoid overly casual language.
• •Emphasize the "why" behind the design. Connect product features to the brand's core values of innovation, quality, and efficiency.
• •Use aspirational language. Frame products as tools for a more efficient, stylish, and controlled digital lifestyle.
• •Incorporate the "urban tech" and "futuristic" keywords naturally. These terms are central to the brand's identity and should be a consistent thread in all communications.
• •Let the design speak. Keep copy concise and impactful, allowing the product's unique aesthetic to be a primary selling point.

Percepción Social

The public perceives aulumu as a premium, design-focused brand that offers a unique alternative to mainstream tech accessories. Customers and reviewers are drawn to the brand's distinct "cyberpunk" aesthetic and the high-quality feel of the products. While the price point is noted as being on the higher end, many feel it is justified by the design and materials. The brand is seen as a way for consumers to express their individuality and align themselves with a modern, tech-savvy lifestyle.

Ejemplos de Copy

• •Engineered for the future. The A17 case, crafted from aerospace-grade aramid fiber, offers unparalleled protection without the bulk. Elevate your everyday carry.
• •Your gear should be more than just a tool. It's a statement. Discover the aulumu collection and embrace the urban tech aesthetic.
• •Give the gift of efficiency. Our 4-in-1 wireless charging station streamlines their space with a touch of futuristic design.
• •Beyond the Basics: How aulumu is Redefining the Modern Everyday Carry.
• •The G03 MagSafe Wallet: a fusion of minimalist design and maximum utility. For the urban explorer who values both form and function.