Tono de Marca

Heartfelt, nurturing, whimsical, and story-driven, focusing on emotional connection and the magic of childhood.

Valores de Marca

• •Quality & Durability
• •Comfort & Style
• •Imagination & Childhood Magic
• •Authenticity & Trust
• •Sustainability

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core values of celebrating childhood, quality, and comfort. Don't just sell a jumper; sell the warmth and memories it will be a part of.
• •Use Storytelling: Weave the brand's origin story and inspiration—two mothers, nature, imagination—into your copy. This creates an emotional connection and differentiates the brand.
• •Emphasize Durability as a Value: Frame the high quality of the clothing as a smart, sustainable, and valuable investment for parents, countering the culture of disposable fashion.
• •Maintain a Nurturing Tone: Use warm, gentle, and evocative language. Words like 'little loves,' 'precious moments,' 'soft,' and 'cozy' reinforce the brand's heartfelt voice.
• •Leverage Customer Love: Incorporate snippets of customer reviews and user-generated content into marketing materials. Phrases like 'washes like a dream' or 'amazingly soft' are powerful social proof.

Percepción Social

Premium, trustworthy, and authentic brand, founded by relatable mothers, offering high-quality, long-lasting products that justify their price point, fostering a community that values both aesthetic and practical benefits.

Ejemplos de Copy

• •For little legs that are learning to climb, crawl, and chase dreams. Our new long overalls are crafted from the softest, most durable cotton, ready for every adventure the day holds. Because childhood is too short for anything but comfort. ✨ #AugustAndWren #ChildhoodUnplugged
• •Wrap them in a hug. Our latest collection of cozy knits has arrived, inspired by the serene landscapes of rural Victoria. Each jumper and pant is a story waiting to be woven into your family's precious moments. Explore the magic of our new knitwear. #KnitStories
• •From morning cuddles to afternoon naps, our buttery-soft romper is designed for the sweetest moments. Made with high-quality, breathable cotton, it's gentle on delicate skin and strong enough for their first explorations. A one-piece wonder for your little love.
• •More than just clothes, they're keepsakes. Shop our collection of durable, heirloom-quality babywear designed to be loved, worn, and passed down. Wash after wash, adventure after adventure.
• •Tired of clothes that don't last? We are too. Founded by two mums, August & Wren creates premium baby clothing that's stylish, comfortable, and built to endure the beautiful mess of childhood. Discover the difference quality makes. Shop now for free shipping over $200.