Tono de Marca

Enthusiastic, Community-Focused, and Encouraging

Valores de Marca

• •Passion
• •Quality
• •Community
• •Customer Satisfaction
• •Sustainability

Mejores Prácticas

• •Always Use the "Enthusiast" Voice: Speak as one fan to another. Use words like "passion," "shine," "performance," and "drive." The tone should be excited and knowledgeable, not just transactional.
• •Focus on Benefits and Results, Not Just Features: Instead of saying "high-GSM drying towel," say "Dry your entire car without a single streak." Show the customer the incredible result they can achieve.
• •Emphasize Community at Every Opportunity: Regularly mention the "Auduro Family," invite people to your social channels and WhatsApp group, and frame purchases as joining a movement, not just buying a product.
• •Maintain the "Curated by Experts" Angle: Remind customers that Auduro is not a mega-store but a selective shop. Use phrases like "hand-picked," "personally tested," and "our recommendation" to build trust and authority.
• •Be Direct and Encouraging: Use a clear, direct address ("Your car," "You'll get"). Frame car care as an enjoyable and rewarding DIY activity that anyone can master with the right products, reinforcing the brand's empowering and accessible nature.

Percepción Social

Auduro is perceived as a new, ambitious, and credible player in the Swiss car care market, acting as a dedicated hub for car enthusiasts. It's seen as an active participant in the local car scene, run by passionate individuals who curate high-quality products and foster a strong community.

Ejemplos de Copy

• •Your Perfect Shine, All in One Box. Stop guessing, start cleaning. The Auduro Clean & Care Bundle gives you everything you need for a jaw-dropping finish. From Sonax wheel cleaner to our ultra-absorbent drying towel, we've packed pro-level results into one convenient kit. Get yours and save!
• •More Than a Hobby. It's a Lifestyle. At Auduro, we get it. It’s about the early morning drives, the pride in a spotless engine bay, and the community that shares your passion. Join the Auduro Family on WhatsApp and connect with fellow enthusiasts across Switzerland. Your passion has a home here.
• •Unleash a Mirror Finish. Introducing [Product Name]. We’ve tested dozens of waxes, but this one is different. Easy to apply and buff, it delivers a deep, wet-look gloss that has to be seen to be believed. Protect your paint and turn heads everywhere you go.
• •We Sell What We Use. Our warehouse isn't just a warehouse—it's our garage. Every product at Auduro is hand-picked and tested on our own cars before we offer it to you. Quality, performance, and results. That's the Auduro promise.
• •A Cleaner Car, A Greener Planet. Feel good about your shine. For every order you place, we plant a tree to help offset our environmental impact. It's one small way we're working together to keep the world as beautiful as your ride.