Tono de Marca

Helpful, Innovative, Warm, Quality-focused, and Wholesome.

Valores de Marca

• •Quality & Premium Materials
• •Innovation & Problem-Solving
• •Family & Home
• •Health & Wellness (for food products)
• •Sustainability & Ethical Sourcing (for food products)
• •Thoughtful Design
• •Customer Experience

Mejores Prácticas

• •Embrace "Warm Innovation": Always balance the innovative aspects of products (like the ButterBox) with a warm, approachable, and helpful tone. Avoid overly technical jargon; instead, focus on the user benefit and how it makes life easier and more enjoyable.
• •Highlight "Thoughtful Quality": Whether discussing premium food ingredients or the durable materials of the ButterBox, the copy should convey a sense of care, quality craftsmanship, and thoughtful design. Use descriptive words that evoke a premium yet accessible feel.
• •Connect with "Family & Home": Consistently weave in the "from our home to yours" sentiment. Frame products in the context of improving home life, family meals, and everyday routines. This creates an emotional connection.
• •Speak to "Practical Wellness": For food products, emphasize natural, wholesome benefits in a clear, relatable way. For kitchenware like the ButterBox, focus on practical solutions that contribute to a smoother, more enjoyable (and thus, less stressful) kitchen experience.
• •Maintain an "Appreciative & Positive" Voice: Show appreciation for the origins of your ingredients, the ingenuity of your designs, and the customers who choose your products. Keep the language optimistic and focused on the positive impact Aucao brings to their lives.

Percepción Social

Aucao Foods (overall): Establishing its identity with a positive connection to South American heritage and natural ingredients. ButterBox: Positive attention for innovative design, space-saving nature, ease of use, and ability to keep butter fresh and tidy.

Ejemplos de Copy

• •Awaken your senses to the heart of the Andes. Our new [Coffee Blend Name] is more than just coffee; it's a cup of tradition, ethically sourced and lovingly brought from our family farms to your home. Taste the richness, feel the wellness. #AucaoCoffee #AndeanGold #WellnessJourney #EthicallySourced
• •Tired of messy butter dishes and unevenly buttered toast? The award-winning ButterBox™ by Aucao is here to elevate your everyday. Its smart, upright design saves space and makes buttering a breeze – from fridge to toast in seconds! Experience the difference thoughtful design makes in your kitchen. #Aucao #ButterBox #KitchenInnovation #SimplifyYourLife #HomeCooking
• •Unlock the ancient secrets of Amazonian wellness with Aucao Cacao Powder. Pure, rich, and packed with natural goodness to nourish your body and delight your taste buds. From our home to yours, with love and vitality. #AucaoFoods #Superfoods #CacaoLove #NaturalWellness
• •Boost your mornings the natural way! ✨ Add a spoonful of Aucao Maca Powder to your smoothies for sustained energy and balance. Discover wholesome recipes that bring the power of the Andes to your table. #AucaoWellness #MacaPowder #HealthyRecipes #AndeanSuperfoods #ElevateYourHealth
• •At Aucao, we believe that the best ingredients come from nature and the best products come from the heart. Inspired by our Ecuadorian farming heritage and a passion for innovative design, we're dedicated to bringing you wellness foods and thoughtfully crafted home goods that make every day a little better. Discover our story, share our passion. #AucaoStory #FamilyOwned #QualityFirst #FromOurHomeToYours