Tono de Marca

Elegant, Passionate, Accessible, Contemporary, Empowering

Valores de Marca

• •Quality Craftsmanship
• •Unique & Versatile Designs
• •Affordable Luxury
• •Customer Centricity
• •Empowerment
• •Tradition Meets Modernity
• •Sustainability

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of Attrangi's tone (Elegant, Passionate, Accessible, Contemporary, Empowering) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Focus on "Affordable Luxury": Consistently balance aspirational language with the value proposition of accessibility. Use words that evoke quality and style but also highlight the reasonable price point.
• •Emphasize Uniqueness and Craftsmanship: Regularly use terms like "handcrafted," "unique designs," "versatile," and "eccentric" to reinforce these core brand attributes.
• •Speak to Empowerment and Individuality: Craft messages that make the customer feel confident, stylish, and celebrated for their personal taste. Connect wearing Attrangi jewellery to self-expression.
• •Maintain a Positive and Engaging Stance: Whether it's product descriptions, social media updates, or customer service interactions, the tone should always be welcoming, enthusiastic, and focused on providing a delightful experience. Reflect the passion of the founders.

Percepción Social

Trusted Source for Fashion Jewellery, Go-to for Occasion Wear, Stylish and Trendy, Good Value for Money, Celebrity Endorsement/Usage

Ejemplos de Copy

• •Headline: Define Your Sparkle. Discover Attrangi. Body: Why blend in when you were born to stand out? Our latest collection is an ode to your unique spirit – handcrafted pieces that whisper elegance and shout confidence. Find the jewel that tells your story. #Attrangi #UniqueDesigns #AffordableLuxury
• •Headline: That Attrangi Feeling: When Your Jewellery Speaks Volumes. Body: It’s more than just an accessory; it’s a statement. From boardroom power to wedding day radiance, our versatile designs are crafted to make you shine, effortlessly. Quality you can feel, prices you’ll love. #AttrangiWoman #HandcraftedElegance #TrendyJewellery
• •Headline: Wedding Bells? We've Got the Bling! Body: Your special day deserves extraordinary sparkle. Explore Attrangi’s curated bridal and destination wedding collections – where timeless tradition meets contemporary chic, all without breaking the bank. Let us adorn your forever. #AttrangiBride #WeddingJewellery #AffordableGlamour
• •Headline: Dare to be Different. Dare to be Attrangi. Body: "Attrangi" means unique, and that’s the heart of our brand. Each piece is passionately designed to celebrate your individuality. Explore jewellery that’s as vibrant and versatile as you are. #BeAttrangi #FashionJewellery #ExpressYourself
• •Headline: The Secret to Everyday Glamour? It's Attrangi. Body: Elevate your daily style with our collection of exquisitely crafted fashion jewellery. Designed to last and priced to delight, discover pieces that bring a touch of luxury to every moment. #AttrangiDesigns #EverydayLuxury #StyleStatement