Tono de Marca

Empathetic, Empowering, Informative, Sophisticated, Honest

Valores de Marca

• •Destigmatization of Aging & Incontinence
• •Sustainability & Eco-Consciousness
• •Women's Wellness & Quality of Life
• •Skin-Safety
• •Innovation & Performance
• •Transparency & Accountability
• •Community & Customer-Centricity

Mejores Prácticas

• •Always Prioritize Empathy: Start by acknowledging the user's experience and feelings. Use language that shows understanding and support, avoiding clinical or shaming terms.
• •Focus on Empowerment and Solutions: Shift the narrative from problems to possibilities. Highlight how the products enable women to live more freely and confidently, rather than just focusing on the issue of leakage.
• •Maintain Honesty and Transparency: Address incontinence directly but respectfully. Be clear about product ingredients, benefits, and the brand's sustainable practices. Avoid euphemisms that can inadvertently reinforce stigma, but choose language that is still dignified.
• •Use Positive and Inclusive Language: Frame aging and its associated changes as natural parts of life. Ensure messaging resonates with a diverse range of women within the target demographic, celebrating their continued vitality.
• •Educate and Inform Gently: Provide valuable information about incontinence and product benefits without being condescending or overly technical. The goal is to build trust and help consumers make informed choices with a sophisticated yet approachable tone.

Percepción Social

Generally viewed very positively, particularly by its target audience, for addressing a significant need with better, more thoughtful products.

Ejemplos de Copy

• •Headline: Bladder leaks happen. Your life doesn't have to stop. Body-kind, planet-kind protection that truly performs. Live freely, with Grace.
• •Social Media Post: Let's talk about the 'S' word... stigma. For too long, bladder leaks have been a silent struggle. At Attn:Grace, we're changing the conversation with comfortable, reliable, and beautifully designed solutions, so you can focus on living, not leaking. #AttnGrace #IncontinenceCare #AgeWithGrace #SustainableWellness
• •Product Description Snippet (for a pad): Experience the Attn:Grace difference. Our [Product Name] pads combine cloud-like comfort with powerful, plant-based absorbency. Thoughtfully crafted with your skin and the planet in mind – because you deserve care that’s both effective and gentle. No harsh chemicals, just peace of mind.
• •Email Subject Line: Reclaim Your Comfort & Confidence with Attn:Grace.
• •Website Banner: Finally. Incontinence care designed by women, for women. Discover sustainable solutions that let you be you, without compromise.