Tono de Marca

Aspirational, sophisticated, and reassuringly expert.

Valores de Marca

• •Quality and Durability
• •Aesthetic Transformation
• •Customer-Centric Service
• •Expertise

Mejores Prácticas

• •Lead with the Lifestyle, Support with the Specs: Start copy with the aspirational benefit—the lifestyle, the feeling, the experience. Then, follow up with the features and technical specifications that make it possible. (e.g., "Host unforgettable dinners..." then mention the "spacious 3x4m frame and integrated lighting").
• •Use "You/Your" Language: Frame the product benefits around the customer. Instead of "Our pergolas have motorised roofs," write "Your new pergola features a motorised roof for effortless control." This makes the copy more personal and engaging.
• •Incorporate "Trust Signals": Regularly weave in phrases that build confidence, such as "Rated 'Excellent' on Trustpilot," "Family-run business," "Expert assembly team," and "Free Mainland UK delivery." These validate the purchase decision.
• •Balance Luxury with Practicality: The copy should always sound sophisticated and high-end, but also be clear and practical. Avoid overly complex jargon while still highlighting premium features like "powder-coated aluminium" and "manual louvred roof" that justify the price point.
• •Maintain a Consistent Voice Across Platforms: Whether writing a detailed blog post, a quick Tweet, or a Facebook ad, the voice should remain aspirational and expert. A customer should be able to recognize an ATM Living message by its tone, even without seeing the logo.

Percepción Social

Very positively perceived by customers; viewed as excellent, highly recommended, reliable, and professional. Products are high-quality and match online depictions. Efficiency of delivery and assembly is highly praised.

Ejemplos de Copy

• •Your evenings are about to change. The Neptune Deluxe LED Pergola doesn't just extend your day; it transforms your nights. Create an atmosphere of quiet luxury and make every moment outdoors unforgettable. Tap to discover how.
• •Rain or Shine, Your Perfect Space Awaits. Don't let the unpredictable British weather dictate your plans. Our all-weather aluminium pergolas provide shelter and shade, 365 days a year. Strong, stylish, and built to last. Shop the collection now and enjoy free UK delivery.
• •Engineered for the Elements. Designed for Life. Our motorised pergolas offer effortless control and robust aluminium construction. Take command of your outdoor space with the touch of a button. Explore the Galaxy Deluxe range.
• •See what's possible in just one afternoon. The Harrison family turned an ordinary patio into their dream outdoor living room with our Athena Aluminium Pergola. 'It's completely changed how we use our garden,' they told us. Ready for your own transformation?
• •More than just a pergola, this is an investment in your home and your lifestyle. Host family barbecues, enjoy quiet morning coffees, and create lasting memories in a space that is truly your own. With a 5-year warranty and expert UK support, your peace of mind is built-in.