Tono de Marca

Enthusiastic, Passionate, Innovative, Feature-Oriented, Community-Focused, Informative and Promotional, Slightly Defensive/Reactive at Times.

Valores de Marca

• •Nostalgia & Classic Gaming: A core value is preserving and providing access to a wide array of classic arcade and console games.
• •Innovation & Connectivity: Modernizing the retro experience with online capabilities, streaming, and continuous software/hardware improvements.
• •Accessibility & Value: Aiming to offer a rich gaming experience with extensive game libraries at a competitive price point, making home arcades more accessible.
• •Community Engagement: Fostering a dedicated user base and providing platforms for interaction and shared experiences.
• •Expansion & Partnership: Continuously expanding their game offerings and hardware capabilities through strategic partnerships with game publishers and technology providers.

Mejores Prácticas

• •Lead with Nostalgia, Follow with Innovation: Tap into the emotional connection users have with classic games, then immediately highlight how AtGames modernizes that experience (e.g., "Remember [Classic Game]? Now play it in stunning HD with online leaderboards!").
• •Focus on "Endless Fun" and Expansive Libraries: Emphasize the sheer volume of games and the continuous addition of new content through ArcadeNet®, BYOG™, and game packs. Use words like "universe," "ever-expanding," "unlimited."
• •Champion the "Connected Arcade": Consistently reinforce the unique selling proposition of online multiplayer, global leaderboards, community events, and streaming capabilities.
• •Be Transparent and Responsive (Especially with Issues): While highlighting positives, acknowledge community feedback. When issues arise, address them proactively and clearly in communications. This builds trust, even if the news isn't always positive.
• •Maintain an Enthusiastic and Inclusive Voice: Use vibrant, energetic language that reflects the excitement of arcade gaming. Address the community directly ("Gamers," "Legends fans," "Pinball Wizards") to foster a sense of belonging.

Percepción Social

AtGames is perceived as a significant and innovative player in the home retro arcade market. They have a dedicated fanbase that values the unique features and expansive game libraries their products offer. However, the brand also faces criticism regarding product consistency, customer support, and communication, which are common challenges for companies in the complex hardware/software space. There's an active community that is vocal about both the positives and the negatives.

Ejemplos de Copy

• •Relive the glory days, REMASTERED! Introducing the Legends Pinball 4KP: Crystal-clear 4K visuals, lightning-fast flipper response, and an ever-expanding library of iconic tables. Your home arcade just hit the jackpot! #AtGames #LegendsPinball4K #RetroGaming #PinballWizard
• •What's the one classic arcade game you could play for hours? Drop your all-time favorite in the comments below! We're building the ultimate #AtGamesLegends playlist. Let's see those high scores! #RetroCommunity #ArcadeClassics
• •HUGE SAVINGS! For a limited time, unlock 30% off all Zaccaria Pinball Packs for your AtGames device! Expand your collection with dozens of legendary tables. Don't miss out – the arcade awaits! Shop now [link]. #AtGamesSale #PinballDeals #ArcadeNet
• •At AtGames, we're not just recreating retro games; we're reimagining them. From connected arcades with global leaderboards to stunning 4K pinball, we blend timeless classics with modern tech to bring endless arcade fun into your home. Join the revolution! #ConnectedArcade #GamingInnovation
• •NEW Firmware Update Just Dropped! Experience smoother gameplay, enhanced online features, and access to 3 NEW hit titles on ArcadeNet®! Update your Legends device today and tell us what you think! Your game is always getting better. #AtGames #FirmwareUpdate #NewGames