Tono de Marca

Sincere, passionate, and artisanal. Gentle, appreciative, and personal, focusing on storytelling and emotional value. Warm, approachable, making customers feel connected to a human touch.

Valores de Marca

• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Personal Connection & Storytelling
• •Customer-Centricity
• •Simplicity & Elegance

Mejores Prácticas

• •Always Use "We" and "Our" to Foster Connection: Frame the brand as a small, personal team. Refer to the studio and the creative process to maintain the artisanal feel.
• •Tell the Story Behind the Product: In descriptions and posts, go beyond the physical attributes. Talk about the inspiration, the materials, or the process. This reinforces the value of craftsmanship.
• •Maintain a Gentle and Appreciative Voice: In all communications, from social media captions to customer service emails, use warm and sincere language. Thank customers for their support of a small business.
• •Keep Visuals and Copy Aligned: Ensure the clean, minimalist, and soft aesthetic of the photography is matched by equally elegant, simple, and heartfelt copy. The words should feel as carefully chosen as the materials.
• •Focus on "Feeling" Over "Features": Instead of just listing what a product is made of, describe how it will make the customer feel: "delicate," "special," "a personal treasure." Connect the jewelry to moments and emotions.

Percepción Social

Perceived as a trustworthy, authentic small business, offering beautiful, high-quality, and meaningful handmade jewelry. Appreciated for its aesthetic and personal touch, overwhelmingly positive, associated with creativity, care, and quality.

Ejemplos de Copy

• •More than just an accessory, it's a piece of a story. Our 'Stardust Necklace' is delicately handcrafted in our studio, with each tiny star placed with intention. Designed to rest gently on your collarbone, it’s a quiet reminder of the magic in the small details. Wear it and carry a little piece of art with you.
• •The quiet hum of the studio, the focus in the details. This is where your stories and our craft come together. Every curve and polish is a labor of love, a slow and intentional process to create something you’ll treasure for years to come. Thank you for choosing handmade. ✨ #AtelierEm #HandmadeJewelry #Craftsmanship
• •Timeless pieces, thoughtfully made by hand. Discover jewelry that tells your story.
• •Hello [Customer Name], just for you. Our latest collection is inspired by the soft light of early morning. Each piece is designed and handcrafted to capture that fleeting moment of peace and possibility. We poured our hearts into these new designs, and we hope you love them as much as we do. Explore the new collection and find your new favorite treasure.
• •Give a gift that feels truly special. Our handmade jewelry is crafted with care and passion, making it the perfect way to show someone you love them. From personalized initial necklaces to unique birthstone rings, find a one-of-a-kind present at Atelier Em. Shop now for a gift they’ll never forget.