Tono de Marca

personal, playful, and accessible

Valores de Marca

• •Handcrafted Quality
• •Originality and Uniqueness
• •Accessibility
• •Entrepreneurial Spirit

Mejores Prácticas

• •Always use a first-person or a direct, friendly "we" to maintain the small-business feel. Address the customer directly with "you".
• •Don't be afraid to use emojis, casual language, and fun product names. This is a key differentiator from more traditional or luxury jewelry brands.
• •In product descriptions, social media posts, and your brand story, consistently reiterate that the products are handcrafted. This reinforces the core value of the brand.
• •Share behind-the-scenes content, the inspiration behind a piece, or the process of making the jewelry. This builds a stronger connection with the audience.
• •Use straightforward and enthusiastic calls to action like "Tap to shop," "Find your favorite," or "Get yours now!" to drive sales without sounding overly corporate.

Percepción Social

The public perception of Atelier Chlo is that of a small, independent jewelry maker with a close relationship with its customer base, actively engaging on social media platforms like TikTok.

Ejemplos de Copy

• •Sunshine on a cloudy day! ✨ Our 'Golden Hour' necklace is handmade with love and ready to brighten up your look. Tap to shop and support a small business dream!
• •Who says you have to care? These playful 'I donut care' studs are the perfect quirky accessory for days when you're feeling fun and a little rebellious. Handcrafted and super light, you'll forget you're even wearing them (but no one else will!).
• •Hey! A little sparkle just for you ✨
• •Handmade jewelry that’s as unique as you are. Explore the latest collection.
• •Tired of boring jewelry? So were we. That's why every piece at Atelier Chlo is handcrafted and made to be noticed. Find your new favorite accessory today!