Tono de Marca

Energetic, Joyful, and Evocative; friendly, approachable, celebratory, aspirational, uplifting, and vibrant.

Valores de Marca

• •Handmade Craftsmanship
• •Cultural Fusion
• •Joy and Self-Expression
• •Authenticity
• •Versatility

Mejores Prácticas

• •Embrace Bilingualism: Continue to sprinkle in Portuguese phrases like "Oi, Tudo Bem?" or names of Brazilian locations. This reinforces the brand's unique cultural fusion and adds an authentic, personal touch.
• •Use Energetic and Sensory Language: Employ active, vibrant words. Instead of "nice," use "vibrant," "sunny," "rhythmic." Describe how the clothes *feel* —both physically (comfortable, soft) and emotionally (joyful, confident).
• •Tell the Story of "Handmade": Consistently remind the audience that each piece is handmade in Rio. This is a powerful differentiator that communicates quality, uniqueness, and support for artisans.
• •Focus on the Lifestyle, Not Just the Product: The copy should sell a feeling —the feeling of a permanent summer, of confidence, of travel. Frame the clothes as a way to access that lifestyle every day.
• •Keep it Positive and Playful: The brand's identity is sunny and optimistic. The copy should always be uplifting, avoiding neutral or overly technical language. Questions like "Prêt(e) à décoller ?" (Ready to take off?) create a sense of fun and adventure.

Percepción Social

Customers and followers likely perceive the brand as a niche, stylish, and authentic source for clothing that stands out from mainstream fashion. It is seen as a portal to a specific, desirable lifestyle —one that is sunny, colorful, and infused with the energy of Rio.

Ejemplos de Copy

• •Feel the rhythm of Rio. Our new Ipanema dress has arrived. Swirl into your day with the energy of Brazil. Each dress is handmade in Rio with vibrant prints that tell a story. Ready for your everyday carnival? Shop the link in bio. #VestiaireCarioca #HandmadeWithLove
• •Your Sunshine Wardrobe, Delivered. Colorful, comfortable pieces handmade in Rio de Janeiro. Bring the spirit of Brazil to your style.
• •Psst... A little bit of Copacabana just for you. Tired of the grey skies? We're bringing the sunshine directly to your inbox. Our latest collection of blouses and shorts, made with authentic Brazilian fabric, is designed to make every street feel like a boardwalk. Discover the colors that make you come alive.
• •The Janeiro Shorts - Your Passport to Comfort. Handcrafted in the heart of Rio, the Janeiro shorts blend effortless comfort with a burst of color. The authentic Brazilian print makes each pair unique, while the relaxed fit is perfect for city strolls or sunset cocktails. Pair with our Rio shirt or your favorite simple tee. Life ’s too short for boring clothes.
• •Wear Your Vacation. Why wait for a holiday to feel alive? atelierannema brings the soul of Rio to your wardrobe with unique, handmade pieces. Discover vibrant fashion that ’s as comfortable as it is colorful. Tap to explore the collection.