Tono de Marca

friendly, casual, empowering, approachable, and conversational

Valores de Marca

• •Comfort and Quality
• •Confidence and Empowerment
• •Affordability and Trend-Awareness
• •Community and Connection

Mejores Prácticas

• •Speak Like a Friend, Not a Corporation: Use contractions (e.g., you're, it's), ask questions, and use a warm, conversational tone. Avoid overly formal or technical jargon.
• •Focus on the Feeling: Center the copy around the emotional benefits —confidence, comfort, ease, and beauty. Instead of just describing a shirt's fabric, describe how it feels to wear it.
• •Lead with a Relatable Problem: Start captions or ads with a common pain point (e.g., Mondays just got better, or The perfect outfit for that thing you have to go to). This immediately connects with the audience's experience.
• •Incorporate the Brand Story: Casually mention the mother-daughter and veteran-owned aspects when relevant. This adds authenticity and helps build a stronger connection with customers who share those values.
• •Encourage and Feature User Content: Actively ask customers to share their looks using a specific hashtag. Featuring their photos and testimonials in marketing materials reinforces the sense of community and provides authentic social proof.

Percepción Social

Largely positive, seen as a legitimate and trustworthy online boutique offering high-quality, comfortable, and trendy clothing that is worth the price, and effectively targets customers seeking casual, classy, and comfortable styles.

Ejemplos de Copy

• •That 'I have nothing to wear' feeling? We don't know her anymore. 😉 Meet the Dreamer Dress – your one-and-done solution for instant style and all-day comfort. Tap to make it yours!
• •Style that feels as good as it looks. Discover collections designed to help you move through your day with confidence and ease.
• •Inside: Your New Favorite Outfit Is Waiting...
• •Tired of choosing between comfort and style? At Ease. Clothing and Co. was created by a mother-daughter team who believes you deserve both. Shop our collection of affordable, on-trend pieces and find your new happy-place outfit.
• •One jumpsuit, three vibes. ✨ Which look is your favorite? Let me know! 👇 #outfitinspo #styletips #howtostyle #shopsmall