Tono de Marca

Authoritative & Experienced, Quality-Focused & Premium, Respectful & Dedicated, Clean & Classic

Valores de Marca

• •Quality & Durability
• •Tradition & Heritage
• •Performance & Functionality
• •Authenticity
• •Community & Respect

Mejores Prácticas

• •Emphasize Heritage and Authenticity: Consistently mention the "Made in Brazil" aspect, the 1989 founding year, and the brand's deep roots in BJJ culture.
• •Prioritize Quality & Durability in Language: Use strong adjectives that convey toughness, longevity, and superior craftsmanship (e.g., "resilient," "unyielding," "meticulously crafted," "battle-tested").
• •Speak to the Dedicated Practitioner: Address the serious BJJ athlete who values performance, tradition, and substance over fleeting trends. Use respectful, knowledgeable language that resonates with the BJJ community (e.g., mentioning specific weaves, competition standards, the "Oss" greeting where appropriate).
• •Maintain a Clean and Confident Voice: Avoid overly casual slang or hype. The tone should be confident, grounded in experience, and reflective of a premium, established brand. Let the product's quality speak for itself.
• •Show, Don't Just Tell, the Value: Instead of just saying "high quality," explain *why* it's high quality (e.g., "Brazilian cotton for superior strength and breathability," "reinforced stress points for lasting wear," "designed by practitioners for practitioners").

Percepción Social

Respected Veteran, Premium Choice, Reliable & Tough, For the Serious Practitioner

Ejemplos de Copy

• •Atama: Forged in Brazil. Honed on the Mats. Built for Your Journey. Since 1989, Atama has crafted BJJ gear that stands the test of time and the toughest rolls. Experience the legacy of authentic Brazilian quality.
• •The Mundial #10: Precision, Durability, Tradition. Woven from select Brazilian cotton, engineered for the dedicated martial artist. This isn't just a gi; it's a testament to your commitment. Feel the Atama difference.
• •Respect the art. Demand the best. Atama kimonos – over 30 years of unwavering quality for the BJJ practitioner who leaves it all on the mat. #AtamaFightGear #BJJLegacy #MadeInBrazil #TrainWithPurpose
• •Rooted in Rio. Trusted Worldwide. Equip yourself with Atama – the authentic choice for elite BJJ performance and unmatched durability.
• •Elevate Your Training: Discover the Enduring Quality of Atama. Stop replacing gis season after season. Invest in Atama's Brazilian-crafted kimonos and experience gear that works as hard as you do.