Tono de Marca

Aspirational, serene, luxurious, informative, and trustworthy, creating sensory and emotional connections with sophisticated wanderlust.

Valores de Marca

• •Ethical & Conscious (Vegan Friendly, Cruelty-Free, Organic & Natural Ingredients)
• •Australian Made (Australian Owned & Made)
• •Luxury & Quality (Essence of Luxe, premium packaging, self-care, indulgence)
• •Sensory Experience (inspired by travel, ancient rituals, power of scent, nourishing skin and soul)

Mejores Prácticas

• •Use a Sensory-Rich Vocabulary: Always incorporate words related to touch, scent, and emotion.
• •Tell a Story: Frame products around experiences and destinations, using a narrative approach.
• •Emphasize Core Values: Consistently integrate keywords like 'natural,' 'vegan,' 'luxe,' and 'Australian made'.
• •Maintain a Refined and Aspirational Tone: Avoid slang or overly casual language; the voice should be elegant, calm, and inviting.
• •Leverage Customer Testimonials: Incorporate authentic quotes to add social proof and reinforce brand tone and promise.

Percepción Social

Perceived as a high-quality, trustworthy, and desirable niche brand offering effective, luxurious products. Customers feel a strong sense of loyalty and emotional connection, feeling more confident and 'special'. The brand provides a multi-sensory experience combining skincare benefits with long-lasting, unique fragrances.

Ejemplos de Copy

• •Find your sanctuary. Our Ubud body oil, with its gentle musk and tropical notes, is a moment of pure serenity. Let the lightweight, natural formula nourish your skin as the scent transports you to Bali's spiritual heart. Tap to begin your ritual. #Asriq #EssenceOfLuxe #BodyOil #SelfCare
• •Headline: The Secret to Silky, Fragrant Skin. Body: Tired of moisturizers that feel heavy and scents that fade? Discover Asrìq's natural perfumed body oils. They sink in instantly, leaving skin deeply hydrated and beautifully scented all day. Vegan, cruelty-free, and Australian made. Your daily ritual awaits.
• •An Indulgent Experience for Your Skin and Soul ✨
• •More Than a Fragrance. It's a Ritual. Shop our collection of natural perfumed body oils and feed your skin with the essence of luxe.
• •Embark on a sensory journey. Unsure which path to choose? Our Discovery Set invites you to sample our most-loved perfumed body oils, each inspired by a breathtaking destination. Find your signature scent and transform your daily routine into an act of luxurious self-care.