Tono de Marca

The predominant tone of Asobo is calm, mindful, and sophisticated. It is serene, intentional, curated, authentic, and minimalist, focusing on storytelling and creating an atmosphere of tranquility.

Valores de Marca

• •Slow Living
• •Quality Craftsmanship
• •Mindful Consumption
• •Cultural Appreciation
• •Support for Artisans

Mejores Prácticas

• •Use Sensory and Evocative Language: Instead of just describing a product's features, describe the feeling it evokes. Use words like "soothing," "gentle," "warm," "tactile," and "serene" to connect with the customer's desire for calm and mindfulness.
• •Tell the Story Behind the Product: Every piece of copy should reinforce the brand's values. Share details about the artisan who made the item, the region it comes from, or the traditional technique used. This elevates the product from a simple object to a piece of art with a history.
• •Maintain a Minimalist Approach: Keep sentences clear, concise, and purposeful. Avoid clutter, exclamation points, and overly aggressive calls-to-action. The copy's structure should mirror the clean aesthetic of the brand itself.
• •Educate, Don't Just Sell: Use content to teach the audience about the philosophies Asobo embodies, such as the principles of wabi-sabi, the benefits of a tea ceremony, or the importance of supporting artisans. This builds authority and a deeper customer relationship.
• •Ensure Visual and Textual Harmony: Every piece of copy must align with the visual content it accompanies. If the image is soft, minimalist, and full of natural light, the text should be equally calm and thoughtful. This consistency across all platforms is key to a strong brand identity.

Percepción Social

Asobo is perceived overwhelmingly positively. Customers appreciate its beautiful, calming, and minimalist aesthetic, the high quality of its unique, curated products, and its authentic promotion of a 'slow living' philosophy.

Ejemplos de Copy

• •The Art of Intentional Living. Discover curated goods from Japan and local artisans, designed to bring moments of calm to your daily rituals.
• •Handcrafted in Tokoname, Japan, this kyusu teapot is more than a vessel; it's an invitation to slow down. Feel the unique texture of the Shudei clay and embrace the simple, mindful practice of brewing tea. A quiet moment, beautifully made.
• •Pause, Breathe, and Unbox Calm | Our New Collection is Here
• •Create a space for reflection with our minimalist incense holder. Its clean lines and solid brass construction provide a stable, elegant base for your favorite scent, turning any corner of your home into a sanctuary for peace and contemplation.
• •Tired of the noise? Find your quiet place with Asobo. We source timeless, handcrafted objects that inspire a slower, more meaningful life. Explore the collection and discover the beauty of simplicity.