Tono de Marca

The tone of ASM Couture is exclusive, grateful, and artisanal. The website's message is personal and appreciative, directly thanking customers for their trust and support. The emphasis on "fait main et sur mesure" (handmade and custom-made) across the site and the "couture" in its name conveys a sense of craftsmanship, quality, and luxury. The overall feeling is one of a passionate, small-scale, creator-led brand rather than a large, impersonal corporation.

Valores de Marca

• •Craftsmanship
• •Exclusivity
• •Customer Appreciation
• •Individuality
• •Inspiration

Mejores Prácticas

• •Always Use the "Artisanal" Lexicon: Incorporate words like "handmade," "custom-made," "crafted," "artisanal," "meticulous," and "bespoke" to consistently reinforce the brand's core value of craftsmanship.
• •Maintain a Grateful and Personal Tone: Address customers directly using "you" and "your." Regularly express gratitude for their support, as seen on the current website, to maintain the personal and appreciative connection they have established.
• •Emphasize Exclusivity and Scarcity Subtly: Use phrases like "limited edition," "one of a kind," "made for you," or "while supplies last" to enhance the desirability and exclusive nature of the products without sounding arrogant. The "sold out" story is a powerful tool to leverage here.
• •Tell the Story Behind the Garment: In product descriptions and social media, don't just list features. Describe the inspiration, the fabric's origin, or the time it takes to create a piece. This enriches the customer's perception of value.
• •Ensure Language Consistency: Since the brand operates in a French-speaking market but has an English ".com" domain, it's crucial to define a primary language for communications or offer a seamless bilingual experience. If targeting both, ensure high-quality, professional translations that maintain the brand's elegant and personal tone in both languages. Currently, the site is in French, which should be maintained for its core audience.

Percepción Social

The perception of ASM Couture among its clientele is overwhelmingly positive. The high review score indicates that customers are satisfied with their purchases. The fact that the brand sold out its entire stock points to a high demand and a strong positive reception in its niche market. The brand is perceived as a creator of beautiful, custom modest wear, such as abayas and kimonos, which resonates well with its target audience.

Ejemplos de Copy

• •Instagram Post (Image: A close-up shot of intricate beading on an abaya): Headline: The Art of Detail. Body: Each stitch, a promise of quality. Each bead, a touch of elegance. Our custom creations are more than just garments; they are a celebration of you. Discover the craft of ASM Couture. #ASMCouture #HandmadeLuxury #CustomFashion #AbayaStyle
• •Website Relaunch Announcement Banner: Headline: The Next Chapter of Elegance is Coming. Body: We are meticulously crafting a new collection and an inspired online experience. Thank you for your incredible support. Stay tuned for a reveal that is worth the wait.
• •Email Subject Line to Past Customers: Subject: A Special Thank You, and a Glimpse of What's Next... Body Snippet: Because of you, our dream grew. As we prepare for our exciting relaunch, we wanted to offer our most loyal clients an exclusive first look.
• •Product Description (For a custom-made silk kimono): Title: The "Élodie" Custom Silk Kimono Description: Experience elegance tailored just for you. The Élodie kimono drapes beautifully in pure, ethically sourced silk, featuring delicate hand-embroidery along the sleeves. Designed in Paris and made to your exact measurements, this piece is a timeless expression of personal style. Each kimono is handmade, just for you.
• •"About Us" Page Snippet: Headline: More Than Couture. It's A Connection. Body: ASM Couture was born from a simple passion: to create beautiful, personal garments that honor both tradition and individuality. We are not a factory; we are artisans. From the first sketch to the final stitch, we pour our hearts into creating pieces that you will not only wear but cherish. Thank you for being part of our story.