Tono de Marca

Professional, Confident, and Innovative

Valores de Marca

• •Quality and Reliability
• •Innovation
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Benefit, Support with the Feature: Always start by addressing a customer's pain point (e.g., "Tired of being tethered?") before introducing the technical solution (e.g., "300m wireless range").
• •Maintain a Confident, Expert Tone: Use declarative statements and avoid weak or hesitant language. The brand is an expert in its field, and the copy should reflect that confidence. For example, instead of "might help you present better," use "Elevate your presentation."
• •Leverage Social Proof: Consistently mention the Red Dot Design Award and high customer ratings in marketing materials. This builds immediate trust and validates the brand's claims of quality.
• •Speak the Customer's Language: Address specific user groups like "teachers," "trainers," and "presenters." Use terminology and scenarios they understand, such as "command the classroom" or "tethered to the podium."
• •Focus on Quality and Durability: Emphasize the materials (e.g., "aviation aluminum"), warranty periods, and the fact that ASiNG has its own factory. This distinguishes the brand from generic, mass-produced competitors and justifies a potentially higher price point.

Percepción Social

Specialized and Trustworthy

Ejemplos de Copy

• •Command the Classroom. From the back row to the front. Your voice is your most powerful tool. Don't let a weak microphone or a clumsy remote hold you back. The ASiNG A9, winner of the 2023 Red Dot Design Award, offers a 300m range and crystal-clear amplification. Teach, present, and inspire without limits. #PresentationTools #EdTech #TeacherLife
• •ASiNG A10: The Professional's Pointer for Every Screen. Whether you're presenting on a traditional projection screen or a modern LCD display, the A10's dual digital/physical laser has you covered. Seamlessly magnify details, control your slides, and even manage volume with simple gestures. Built from a single piece of aviation aluminum, it's designed for reliability and a premium feel. Elevate your presentation.
• •Your Presentations are About to Get an Upgrade.
• •Innovation in Hand. Confidence in Presentation. Discover our award-winning wireless remotes.
• •Tired of being tethered to the podium? Our wireless headsets and remotes give you the freedom to engage your audience from anywhere in the room. What's the one tech issue that always disrupts your training sessions? #CorporateTraining #PublicSpeaking