Tono de Marca

nostalgic, warm, and authentic, with a friendly and personal voice that invites customers to share in a collective memory of Asian culture. The language used is evocative and sensory, aiming to transport the customer to a specific time or place. There's also a subtle element of pride in their heritage, which is presented in an inclusive and welcoming manner.

Valores de Marca

• •Nostalgia and Connection
• •Authenticity and Storytelling
• •Quality and Natural Ingredients
• •Cultural Pride and Sharing
• •Community

Mejores Prácticas

• •Lead with the "Why": Always circle back to the brand's core mission of evoking nostalgia and cultural connection. Whether it's a product launch or a simple social media update, frame it within the context of memories and heritage.
• •Use Sensory and Evocative Language: Go beyond describing the scent notes. Use words that paint a picture, stir emotions, and transport the reader to a specific time and place.
• •Maintain a Warm and Personal Voice: Write as if you're sharing a story with a friend. Use "we" and "you" to create a direct and personal connection with the audience.
• •Incorporate Cultural Storytelling: Don't just sell a product; sell the story behind it. Briefly explain the cultural significance or the personal memory that inspired the scent.
• •Stay Authentic and Transparent: Share behind-the-scenes content, talk about the handmade process, and continue to tell the founder's story. Authenticity is a key driver of the brand's appeal.

Percepción Social

Customers and the general public perceive Asian Scents Co. as a genuine and heartfelt brand with a unique and appealing concept. The founder's personal story resonates with many, particularly those in the Asian diaspora who share similar feelings of nostalgia and longing for home. The brand is seen as more than just a candle company; it's a purveyor of memories and a celebration of cultural identity. The unique scent profiles are a major talking point and are generally well-received for their accuracy and creativity.

Ejemplos de Copy

• •Remember the crinkle of the wrapper and the sweet, milky chew? We've bottled that feeling. Our White Rabbit candle is a trip down memory lane, a reminder of childhood giggles and simple joys. Light it up and let the nostalgia wash over you.
• •New in: The scent of morning markets and family gatherings. Discover our latest fragrance, a tribute to the vibrant and comforting aromas of a bustling Asian kitchen. It's more than a scent; it's a story.
• •Feeling a little homesick? We get it. That's why we pour our hearts and memories into every candle. For a limited time, enjoy 15% off your next order and bring the scent of home a little closer.
• •A zesty and invigorating aroma that captures the essence of Thailand's beloved soup. With notes of lemongrass, kaffir lime, and a hint of chili, our Tom Yum candle is a bold and uplifting fragrance that will awaken your senses and transport you to the bustling streets of Bangkok.
• •Asian Scents Co. began with a single memory, a longing for the familiar scents of home. Today, we share those memories with you, one handcrafted candle at a time. Each fragrance is a chapter of our story, a celebration of the rich tapestry of Asian culture.