Tono de Marca

Elegant, Sophisticated, Empowering, Confident, Personal, Passionate, Modern, Chic, Aspirational, Luxurious

Valores de Marca

• •Femininity & Grace
• •Quality & Craftsmanship
• •Individuality & Uniqueness
• •Customer Focus & Personalization
• •Empowerment & Inspiration
• •Timelessness over Trends

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., elegant, empowering, personal, sophisticated) and values. Include examples of "do's and don'ts" for language, specific keywords to use (e.g., "timeless," "elegance," "empower," "unique," "crafted"), and words to avoid. This ensures anyone writing for the brand is aligned.
• •Always Emphasize Craftsmanship and Quality: Continuously weave in language that highlights the meticulous design process, the quality of materials, and the bespoke nature of many pieces. Words like "atelier," "handcrafted," "meticulously designed," and "impeccable" reinforce the luxury aspect.
• •Focus on the Woman and Her Story: Frame copy around the woman wearing the clothes – her confidence, her individuality, her special moments. Use storytelling to connect emotionally, highlighting how the designs empower her and make her feel unique and sophisticated.
• •Maintain Elegance and Sophistication in Language: Avoid overly casual slang or overly trendy jargon that might quickly become dated. The language should mirror the timeless and refined nature of the designs. Keep sentences clear, articulate, and gracefully constructed.
• •Ensure Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, a TikTok video text, or an email, the core tone and values should shine through consistently. Adapt the style slightly for the platform (e.g., TikTok might be slightly more energetic but still elegant), but the brand's essence must remain unmistakable.

Percepción Social

Highly Regarded for Bridal/Bridesmaid Wear, Associated with Quality and Luxury, Designer as a Key Brand Asset, Trusted for Special Occasions, Emerging and Respected Designer

Ejemplos de Copy

• •Instagram Post (New Collection): Step into your story. Our new collection is a whisper of elegance, a statement of strength. Discover pieces designed not just to be worn, but to be lived in, each stitch a testament to the art of you. #AshleyStambouli #LuxuryFashion #EmpoweredElegance #NewCollection #MadeInMiami
• •Website Bridal Page Headline: Your Dream, Woven into Reality. At AshleyStambouli, we believe your wedding gown is more than a dress – it's the beginning of a beautiful chapter. Let us craft a silhouette as unique and unforgettable as your love story. Begin your bespoke journey with us.
• •Email to a Potential Custom Design Client: Dear [Client Name], It was a pleasure to begin our conversation about your vision. At AshleyStambouli, we cherish the opportunity to bring individual dreams to life through dedicated craftsmanship and a deeply personal design experience. We're excited to explore how we can create a garment that truly embodies your essence and celebrates your unique style. Let's create something unforgettable, together.
• •Product Description (Evening Gown): Command the evening in the [Gown Name]. This gown is an ode to modern sophistication, where flowing lines meet exquisite detail. Designed in our Miami atelier, it promises not only a breathtaking entrance but a feeling of innate confidence and grace that lasts all night. Embrace your power, beautifully.
• •Brand Story Snippet (About Us Page): AshleyStambouli was born from a passion for timeless elegance and a desire to empower women through the art of fashion. Each piece is a conversation, a blend of meticulous craftsmanship and the unique spirit of the woman who wears it. We don’t just design dresses; we craft confidence, celebrate femininity, and stitch dreams into every seam.