Tono de Marca

empowering, approachable, and motivational

Valores de Marca

• •Accessibility & Inclusivity
• •Efficiency
• •Sustainability
• •Authenticity & Relatability
• •Holistic Well-being

Mejores Prácticas

• •Lead with the Feeling, Follow with the Feature: Always start by highlighting the emotional benefit (e.g., 'Feel confident,' 'Regain your energy') before explaining the feature (e.g., 'with 30-minute HIIT workouts').
• •Use 'You' and 'Your' Pronouns: Speak directly to the customer to make the copy feel personal and supportive. Frame everything around their goals, their schedule, and their life.
• •Embrace Relatability: Continue incorporating elements of Ashley's personal story and the real-life challenges her audience faces. Acknowledge that life is busy and fitness needs to be flexible.
• •Focus on 'Sustainable' vs. 'Fast': Use words like 'sustainable,' 'consistent,' 'lifestyle,' and 'journey' to reinforce the brand's value of long-term health over quick fixes. Avoid language that promises unrealistic, overnight results.
• •Create a 'Word Bank' of On-Brand Terms: Keep a running list of words that align with the brand's tone and values. Include: Progress, Confidence, Strength, Sustainable, Feel, Journey, Real Life, Approachable, Empower. Avoid: Shred, Extreme, Insane, Quick Fix, Diet, Punishment.

Percepción Social

Overwhelmingly positive, effective and fun, highly recommended for its low-impact, niche fitness approach, and fostering a supportive community.

Ejemplos de Copy

• •30 minutes is all it takes. Squeeze in your strength, your sweat, and your 'me-time' between meetings or before the kids wake up. Our workouts are designed for your real life. Ready to press play? #FeelProgress #30MinuteWorkouts
• •Feeling lost in your fitness? Let's find your confidence again.
• •More Than a Workout. It's the Confidence You Build in 30 Minutes a Day. Join our studio for sustainable results and a routine you'll finally stick with.
• •Reconnect with Your Strength, Mama. The postpartum journey is yours alone, but you don't have to do it alone. Our Postpartum Rebuild program is designed to help you safely regain core strength and feel like yourself again. Gentle, effective, and only 30 minutes a day. Learn more about the program designed for you. #PostpartumFitness #SweatAndSculpt
• •Your Journey to a Stronger You Starts Here. Forget complicated moves and intimidating gyms. Our beginner program guides you step-by-step with low-impact, easy-to-follow workouts that build a solid foundation. Feel progress from day one and discover just how strong you are.