Tono de Marca

Friendly, Joyful, Accessible, Positive, Enthusiastic, Whimsical, and Inspiring.

Valores de Marca

• •Joy and Positivity: Aiming to uplift moods and bring happiness through art.
• •Accessibility: Making art approachable and available to a wide audience.
• •Self-Expression and Personality: Helping customers personalize their spaces.
• •Quality and Aesthetics: Offering vibrant, well-designed prints.
• •Customer-Centricity: Implied through friendly communication and a desire to make art "fun for everyone."

Mejores Prácticas

• •Develop a "Joyful Lexicon": Create a list of words and phrases that align with the brand’s core values of joy, accessibility, and positivity (e.g., scoop, vibrant, happy, brighten, fun, sweeten, delight, easy, smile, personality). Use these consistently.
• •Embrace Playful Language & Emojis (where appropriate): Incorporate lighthearted puns, cheerful expressions, and relevant emojis (like 🍦, ✨, 😊, 🖼️) in social media and informal communications to reinforce the fun and accessible nature of the brand.
• •Focus on the "Why": Connect product features to the emotional benefit for the customer. Instead of just saying "colorful print," explain how it "brightens your day" or "adds a pop of personality."
• •Maintain an Optimistic and Encouraging Voice: Even when addressing potential customer pain points (e.g., boring walls), frame the solution (Art Sorbet’s prints) in a positive and empowering way.
• •Create Tone Guidelines for All Communications: Ensure that everyone who writes copy for the brand (social media, website, emails, ads) understands and can consistently apply the established friendly, joyful, and accessible tone. This includes guidelines for how to respond to customer comments and inquiries.

Percepción Social

Customers likely perceive Art Sorbet as a source of colorful, modern, and uplifting art prints that can brighten a home. The name itself ("Art Sorbet") suggests something refreshing, delightful, and perhaps a treat.

Ejemplos de Copy

• •Instagram Post (New Collection): Sweeten your space! 🍦✨ Our new 'Pastel Dreams' collection just dropped, bringing a scoop of soft, dreamy colors to your walls. Which one is making your heart melt? Tap to shop and let the joy in! #ArtSorbet #WallArt #HomeDecor #PastelDreams #ArtThatMakesYouSmile
• •Facebook Ad (General Brand Awareness): Boring walls? We don't know them! 😉 Art Sorbet is here to splash your home with personality and joy. Discover vibrant, fun, and affordable art prints that are sure to make you smile. Click to explore our collections and find your perfect 'scoop' of art! 👉 [Link to website] #ArtPrints #HomeStyling #JoyfulLiving #ArtSorbet
• •Product Description (Example: Lemon Kitchen Print): Add a zesty splash of happiness to your kitchen! Our 'Lemon Fresh' art print is like sunshine on a cloudy day – bright, cheerful, and guaranteed to liven things up. Printed on high-quality paper with vibrant, fade-resistant inks, it’s the perfect recipe for a happy space. Ready to make your kitchen the zest place in the house? 🍋
• •Email Newsletter Subject Line (Promotion): A Sweet Treat For Your Walls! 🤫 Get 15% Off Your Art Sorbet Order! *Email Body Snippet:* Hey Art Lover! Ready to add a little extra joy to your home? For a limited time, enjoy 15% off all our vibrant art prints. It's the perfect excuse to finally grab that piece you've been eyeing or discover a new favorite. Let's make those walls wonderful!...
• •Website Banner Text (Homepage): Your Walls Called. They Want a Scoop of Joy! ✨ Shop Vibrant Art Prints.