Tono de Marca

Professional and Expert, Quality-Oriented, Customer-Focused, Design-Conscious and Inspirational, Sustainable and Responsible

Valores de Marca

• •Quality: Delivering high-performance, durable, and aesthetically superior products.
• •Sustainability: Commitment to using environmentally friendly materials like plantation wood and PVC-free WPC.
• •Innovation: Developing and offering advanced solutions for outdoor spaces.
• •Customer Satisfaction: Placing the customer at the forefront and aiming to exceed expectations.
• •Expertise and Passion: Stemming from a deep-rooted history and passion for wood and construction.
• •Durability & Longevity: Providing long-lasting solutions with significant guarantees on certain products.

Mejores Prácticas

• •Emphasize Quality and Durability: Always highlight the premium nature, longevity, and craftsmanship of Artrox products. Use terms like "high-quality," "durable," "long-lasting," "premium," "expertly crafted."
• •Showcase Design and Aesthetics: Use descriptive language that evokes beauty, elegance, and modern design. Accompany with high-quality visuals. Phrases like "stunning design," "transform your space," "timeless elegance," "beautifully functional" can be effective.
• •Highlight Sustainability: Consistently mention the eco-friendly aspects of the materials and the company's commitment to the environment. Use "sustainable," "eco-conscious," "responsibly sourced," "PVC-free."
• •Maintain a Professional yet Approachable Tone: While expertise is key, ensure the language is accessible to homeowners as well as professionals. Be informative, helpful, and invite engagement (e.g., "Contact us for a consultation," "What are your project dreams?").
• •Be Specific and Factual: Back up claims with specifics, such as warranty periods (like the 25 or 50-year Accoya guarantee mentioned in YouTube videos) or details about unique material properties. This builds trust and reinforces expertise.

Percepción Social

Among Customers: perceived as a provider of high-quality, durable, and beautiful outdoor solutions. Among Business Partners: seen as a trusted partner for high-quality materials for terraces and outdoor constructions. General Public: associated with premium decking and outdoor design.

Ejemplos de Copy

• •Facebook Post (Project Showcase): Transform your outdoor living with ARTROX. ✨ Discover this recently completed Accoya wood terrace, offering unparalleled durability (backed by a 50-year guarantee!) and timeless design. Swipe to see the before & after! Ready to create your dream oasis? Visit artrox.ch for a consultation. #ArtroxAG #WoodenTerrace #AccoyaWood #OutdoorDesign #SwissQuality #HomeImprovement
• •Instagram Caption (Inspirational): Imagine summer evenings spent here. ☀️ Our WPC terraces combine stunning aesthetics with low maintenance, giving you more time to relax and enjoy. Crafted for beauty, engineered to last. What does your dream terrace look like? Let us know below! 👇 #ArtroxDesign #WPCTerrace #GardenInspo #OutdoorLiving #SustainableStyle #SwissMade
• •Website Homepage Headline & Sub-headline: (Headline): ARTROX AG: Elevating Outdoor Spaces with Sustainable Design and Unrivaled Quality. (Sub-headline): From award-winning wooden terraces to innovative WPC solutions, we bring your vision to life with durable, beautiful, and eco-conscious craftsmanship.
• •YouTube Video Description (Product Guide): Choosing the right material for your terrace is crucial. In this guide, our experts break down the benefits of our premium [Product Name, e.g., Bamboo WPC] decking – from its exceptional durability and eco-friendly profile to its stunning visual appeal. Learn why ARTROX is the preferred choice for quality that endures. Have questions? Comment below or visit artrox.ch! #TerraceGuide #ArtroxExpertise #OutdoorSolutions #SustainableBuilding
• •LinkedIn Post (Company Value Highlight): At ARTROX AG, sustainability isn't just a buzzword – it's a core principle. We are committed to providing innovative outdoor solutions using responsibly sourced wood and advanced PVC-free WPC materials. Building a greener future, one beautiful terrace at a time. Learn more about our commitment: [Link to sustainability page on website] #Sustainability #GreenBuilding #ArtroxValues #SwissInnovation #EcoFriendlyMaterials