Tono de Marca

Customer-centric & Helpful, Professional & Committed, Inclusive & Accessible, Approachable & Open to Feedback

Valores de Marca

• •Customer Experience: A core value is to 'provide a positive customer experience to all our customers.'
• •Accessibility: A strong commitment to ensuring their website is usable by everyone, including individuals using assistive technologies.
• •Inclusion: The brand aims to 'promote accessibility and inclusion,' reflecting a value for diversity and equal access.
• •Service-Oriented: A willingness to 'work with you to provide the information, item, or transaction you seek' highlights a dedication to service.
• •Continuous Improvement: Viewing accessibility as an 'ongoing effort' shows a commitment to evolving and enhancing their platform.

Mejores Prácticas

• •Prioritize Clarity and Simplicity: Use language that is easy to understand for a broad audience, aligning with the value of accessibility. Avoid jargon where possible, or explain it clearly.
• •Emphasize 'You' and 'We': Focus on the customer ('you') and how the brand ('we') can support them. This reinforces a customer-centric and helpful tone (e.g., 'We're here to help you find...' instead of 'Our products are...').
• •Maintain a Positive and Encouraging Voice: Whether talking about products or brand values, keep the tone upbeat and supportive. This aligns with inspiring creativity and providing a positive experience.
• •Be Genuinely Inclusive in Language and Imagery: Ensure that copy and accompanying visuals reflect diversity and speak to everyone. Reinforce messages of accessibility and inclusion proactively.
• •Stay True to Stated Values: Consistently weave in the brand's core values (like customer satisfaction, accessibility, inclusion) into messaging across all platforms. This builds trust and reinforces brand identity.

Percepción Social

Aiming to be perceived as a responsible, ethical, and customer-friendly brand.

Ejemplos de Copy

• •Website Welcome Banner: 'Welcome to artPOP! Your space for [creative goods/unique finds] designed for everyone. Explore, create, and express yourself – we’re here to help make it accessible and fun!' (Tone: Welcoming, Inclusive, Encouraging)
• •Product Description Snippet (e.g., for an art kit): 'Unleash your inner artist with our all-in-one POPArt Kit! We believe creativity is for everyone, so we've made this kit easy to use and a joy to explore, whatever your skill level. Need tips? Our friendly support team is just a click away.' (Tone: Inspiring, Accessible, Supportive)
• •Social Media Post (Instagram/Facebook): 'Art is for all! ✨ At artPOP!, we're passionate about making [our products/creativity] accessible to every single one of you. What will you POP into existence today? Share your creations with #artPOPforall!' (Tone: Enthusiastic, Community-focused, Inclusive)
• •Email Newsletter Subject Line: 'artPOP! News: Fresh Finds, Inclusive Designs & Your Creative Spark!' (Tone: Engaging, Informative, Value-driven)
• •About Us Snippet: 'At artPOP!, we're more than just a shop. We're a community built on the love of [art/pop culture] and the belief that everyone deserves a seamless and inspiring experience. Our commitment to accessibility and a positive journey for every customer is at the heart of all we do.' (Tone: Sincere, Value-driven, Professional)